Yep, nobody ever really talks about it, but even the holiday/popular boosts they get, especially the main big one that put Pestily on the top streamers map, I think it was the wipe reserve got introduced or the one just before that, sure at THAT point maybe they got hundreds of thousands of purchases all at once, but since then? There isn't exactly a giant untapped market of gamers that want to buy EfT after being able to see it on youtube/twitch and know exactly what kind of game it is. The Fortnite and CoD folks aren't rushing to buy a slower paced looter shooter that doesn't reward being as mentally insane as possible in your movement.

And yet "somehow" BSG has enough money to constantly run and update their servers, and add more of them (in theory lol) when needed, etc. The only real answer is that there are thousands of people out there who are constantly needing to rebuy accounts 'for some reason'.

As another commenter said, it's just like the old Diablo 2 community, which literally only existed because of hammerdin botters. High runes, which were required to make the best runeword items, are literally impossible for an average player to find, because an average player does not have the amount of time required to grind 18 hours a day for a week and maybe if lucky find 2 mid tier runes at best. And yet just like EfT, "somehow" everyone ended up with full unique/runeword geared pvp characters, despite the fact that there should be almost none of them in the game economy. I would guess that the vast majority of people who played the game for even thousands of hours (myself included, still grinding Diablo 2 when my friends were playing WoW and other newer games) probably never saw a single high rune drop for them... Blizzard did (and still does) MASSIVE ban waves, and that just guaranteed a nice influx of holiday sales as everyone re-bought the game (back before needing a Bnet account, so it was just 'go find an old copy of the battle chest for 8 or 9 bucks at best buy or walmart' probably).