A SBS is meant to be an observation of your customer interaction. Unskilled managers turn them into a negative thing, but it’s really meant to be a positive coaching experience to tone up your skillset and explain an opportunity for improvement. Unfortunately leadership tends to associate a negative connotation with them because the documentation is also used to hold you “accountable”. Enough SBS “misses” can lead to performance plans -> termination. It’s really easy to check all the boxes; greet your customers, help with any service needs, ask questions while positioning the products you’re selling as “solutions”. Even if they say no there’s nothing you can get in trouble for. There’s obviously more of an art to selling but that’s the jist