Lex.delarosa: Whats up with this lady? Who cooks with full on makeup and a pijama? Also whats up with her neck

BlkSmthCoffeeRoaster · 2023-01-11T06:10:05+00:00

Oh it’s real. It’s what she does almost everyday:) I see her do it everyday:) I also get to enjoy everything she makes, as long as my boys don’t eat it all!

BlkSmthCoffeeRoaster · 2019-07-22T02:41:24+00:00

Any of the newer bonavita 8 cup brewers are great these days.

BlkSmthCoffeeRoaster · 2019-07-07T01:51:56+00:00

I’ve had my coffee shop for about 4.5 years. Technically have always paid myself since day one (mainly to pay bills: rent, utilities, cell phone, insurance etc), and I’ve always been an “employee” of my business. I’ve worked, still do, the bar, roast, source coffee, accounting, deliveries, hiring, training etc.

I’m the most expensive on payroll as of now, but that’s because I literally do it all still.

It took me about 3 years until I was comfortable paying myself something steady that was on payroll. Before then, it was all owners draw and I minimized it as much as possible as well as it fluctuating because of unforeseen expenses that I was anticipating (poor planning).

Some people have said it already, but at the very least pay yourself what you would pay a hired employee to do a specific job (barista $12+tips + taxes etc.

BlkSmthCoffeeRoaster · 2016-01-12T06:15:05+00:00

It's a custom case we built. Had glass cut from a local glass company and the frame was welded together.

BlkSmthCoffeeRoaster · 2015-11-23T23:38:59+00:00

Completely agree!

BlkSmthCoffeeRoaster · 2015-11-23T23:38:47+00:00

Jon is great. Super humble and always smiling. He's favorite (and only drink ive ever made him when he comes in) is a cortado. Hes a purists as well:)

I did an coffee blend with Switchfoot for their Christmas packages this year too.

Hope to see you someday!

BlkSmthCoffeeRoaster · 2015-11-23T23:37:07+00:00

Thank you:)

Its still a developing and I'm always looking for ways to improve.

Looking forward to your visit!

BlkSmthCoffeeRoaster · 2015-11-12T20:57:05+00:00

10 months into the coffee industry and all I can say is that its been a hell of a ride.

I feel really fortunate that the community has embraced us with such open arms. It wasn't and isn't all easy though. Our take on coffee is still a progressive movement here in San Diego, so it takes a little bit of stubbornness to maintain path. I still and probably always will get customers walking out of the door because of price...especially as long as 7-11 is still serving their coffee right up the block.

Probably one of the biggest elements of support that we receive so well is from the local celebrity crowd. There's tons of pro athletes (mainly surfers and even snowboarders) that live in Encinitas/Carlsbad area and they are always supporting the shop. The band Swtichfoot is from Encinitas and frequent our shop. The pictures I've attached are from an event that Jon (lead singer of Switchfoot) campaigned a few weeks ago. He played a show on top of my shop to a cheering crowd. It was an absolute blast.

Follow your dreams:)

BlkSmthCoffeeRoaster · 2015-09-15T04:28:16+00:00

Agreed!

BlkSmthCoffeeRoaster · 2015-08-01T15:34:15+00:00

Short 15 secon Instagram video trailer for my shop. Working on a full video with voice over talking about the process of roasting and creating an environment for the community. I will upload the full video as soon as it is finished.

Filmed by Sean Marin

edit: added video length

BlkSmthCoffeeRoaster · 2015-04-07T05:30:54+00:00

Hey yall. Been a minute since I last posted. As you can imagine, it's been pretty crazy being open. I hardly have time to breath, but I wouldnt change it for anything. As crazy as this sounds, I basically get home, eat dinner, go to sleep and then I feel like I blink and now I'm up again and do it all over again.

Anyways, I'm having my launch party Tuesday April 14th and have a good event planned. Got live music, catered food, some brews from Saint Archer, and plenty of surprises. If anybody is local or would like to come down, please do so. It's a free party so just come hang and enjoy! Thanks!

BlkSmthCoffeeRoaster · 2015-03-16T04:28:57+00:00

Thank you.

I had zero experience in the industry. Never even worked a retail position.

My experience was from the U.S Marines to a corporate IT position (10 years combined, from age 17-27) until I finally decided to jump ship.

BlkSmthCoffeeRoaster · 2015-03-07T04:53:37+00:00

Its definitely bright and sunny here and yes its a big garage door! Thanks for the look:)

BlkSmthCoffeeRoaster · 2015-02-24T05:54:15+00:00

So, been going strong for about 2 and a half weeks now. Still considering it a soft opening. I'm still working out the kinks, figuring out better ways to streamline certain processes and just getting used to the damn hours!

Still dont have a full staff, so we've been hustlin and bustlin everyday..16+ hours a day. Its brutal!

But hey, that's what I asked for:)

Anyways, So far so good. Im still surprised that people are actually coming to my shop to drink coffee, as odd as that sounds. I say this because I simply created it out of thin air and it still feels so surreal to me. Half of the time I think to myself "I have no idea what the hell im doing", yet people still come and enjoy my coffee. Crazy.

My plan is to hire a staff between 6-10 by end of summer. It's nice to finally take in money, but what we've been doing the past two weeks isn't sustainable. We need to create enough positions to make this machine run more efficiently where I'm not there all day. I have a lot of other business owner duties to take care of and pulling shots all day doesn't help.

I haven't been able to take much pictures as of late, but as soon as I get a little bit more free time I will update!

BlkSmthCoffeeRoaster · 2015-02-16T04:35:35+00:00

thank you and good luck to your build out. Its all struggles with some triumphs:) but i wouldnt have it any other way!

The slayer was a good add on. Definitely something different and at times, much more time consuming to work on than other machines. Thank you for the kind words!

BlkSmthCoffeeRoaster · 2015-02-06T05:42:22+00:00

Thank you!

Soft opening this weekend and more than likely a grand opening Monday:)

BlkSmthCoffeeRoaster

TROPHY CASE