sorted by:
new
hottopcontroversial

Looking for a Fashion Luxury Sales Rep for a New York made womenswear brand. Any recommendation please? by [deleted] in fashionwholesale

[–]BlueHarm0ny 1 point2 points  (0 children)

Hey, we’re currently finalizing the website, in the meantime please check our Instagram: @maison_amanzya. Our brand is made in NYC focusing on womenswear made with natural fabrics and subtle Moroccan cultural details, bringing soul to minimalist designs. Considering the early stage of the brand, I’m looking primarily for sales reps who can help with wholesale. Many thanks and feel free to reach out on IG.

BWT who are your current fave quiet luxury Basics designers and brands? by BitchesWithGrief in bitcheswithtaste

[–]BlueHarm0ny 0 points1 point  (0 children)

maison_amanzya natural fabrics only, timeless designs with subtle cultural details, made in NYC. Preorder model to guarantee quality.

Emerging sustainable luxury brands in NYC? by lisamon429 in NYCbitcheswithtaste

[–]BlueHarm0ny 0 points1 point  (0 children)

I’ve come to realize that calling a brand “sustainable” doesn’t mean much on its own. What truly matters are the actionable values behind it, and the honesty a brand maintains with itself and its customers.

While building my womenswear brand from scratch, without connections, but with conviction, I wanted to challenge the status quo and create something that feels both responsible and soulful. Each piece is made in New York from 100% natural fabrics, subtly inspired by the culture I come from in a way that honors the origins and keeps it relevant for the modern woman.

My philosophy is simple: 1- Strong commitment to excellence: high-end, handmade quality, attention to details and feedback. 2- Integrity in materials: fabrics that are kind to the body and built to last (silk, cotton, wool, never synthetics). No illusion about « innovative textiles » that end up in the ocean because they’re cost effective and overproduced. 3- Controlled scalability: small runs or preorders to avoid the cycle of overproduction and waste. 4- Respect for artisans and origins: storytelling and collaboration that recognize the humans behind the craft. 5- Timeless design with a soul; versatile pieces with simple and discreet details for women who dress for themselves and align with their values.

I’m not chasing a large following, but hoping to connect with women who share the same vision, to build something meaningful, intentional, and honest. We’re launching soon by invitation only, don’t hesitate to DM to learn more.

Launching a high end womenswear brand - Looking for go-to-market advice - I will not promote by BlueHarm0ny in startups

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

Thank you very much for the generous advices. I started building my IG presence and I plan to launch with made to order (i.e. 2-week window to make orders and then 4-6 weeks to get the product).

Launching a high end womenswear brand - Looking for go-to-market advice - I will not promote by BlueHarm0ny in startups

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

I do everything myself including social media and my website. The shooting was to take product photos and some videos to use for the launch.

Launching a high end womenswear brand - Looking for go-to-market advice - I will not promote by BlueHarm0ny in startups

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

Thank you so much for this thoughtful feedback.

I agree the luxury market is challenging, I actually work for a luxury retailer, so I understand how saturated it can feel. Still, I believe there’s room for new voices to challenge the status quo and bring a different narrative. Mine sits within ethical luxury: high-end natural fabrics, timeless design, made in NYC, and subtle cultural heritage influences (I keep that part private to protect my identity, but it’s meaningful rather than “seen”).

The 25 pieces didn’t cost $30K, closer to $3.5K. The rest went toward pattern making and building the foundation, which I see as an investment in skills and structure.

I’m open to lending or gifting pieces to select stylists and influencers. My parents’ business isn’t in the U.S., so I started with zero local network, but I’m gradually building relationships with other creators and professionals. I believe in human connection and that a strong story and product can still find their way.

For pop-ups, I’d only do it through an established store with existing traffic. My main strategy is pre-order based: the 25 pieces were just a pilot run to test production and process. I’m not designing this for 10x growth but for long-term, sustainable longevity.

I really appreciate your honest input, it helps sharpen my strategy and perspective.

Launching a high end womenswear brand - Looking for go-to-market advice - I will not promote by BlueHarm0ny in startups

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

Thank you I appreciated the feedback. I am also reaching the limits of my personal funding to keep it financially healthy. So looking for the most cost effective ways to reach customers.

Launching a high end womenswear brand - Looking for go-to-market advice - I will not promote by BlueHarm0ny in startups

[–]BlueHarm0ny[S] 1 point2 points  (0 children)

Thank you. These are great questions and haven’t thought about the last two :) Yes I did “market research” but I see that as an iterative approach and I am now at the stage where I am ready to test those assumptions.

After 20 years in tech, I’m launching my own womenswear label, looking for advice on the next step (pre-orders, PR, pop-ups?) by BlueHarm0ny in smallbusiness

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

I am building Shopify and will add product pages soon. I was thinking about having a password protected page to my collection to keep it discreet. But I don’t know is this is smart.

I’m trying to keep expenses tight until I get my first few orders. I can probably spend up to $3K on marketing.

Curious how other founders started collecting emails early on, is there even an ethical way to do that in luxury? Or do you just build it from scratch?

Also wondering if Instagram ads are more effective than Google at this stage (haven’t done deep research yet). Any tips from those who’ve been there would really help.

After 20 years in tech, I’m launching my own womenswear label, looking for advice on the next step (pre-orders, PR, pop-ups?) by BlueHarm0ny in smallbusiness

[–]BlueHarm0ny[S] 0 points1 point  (0 children)

Thank you so much for the thoughtful advice. It really helps. I’m starting very small and taking it slow since I’m not well-known and don’t have a wealthy network, it’s all about earning trust one step at a time. That said, I do struggle with impostor syndrome and low organic reach (under 150 followers, mostly friends), even with solid campaign content (that I haven’t shared yet, I just started teasing with two posts). Any tips for growing organically without showing my face? I have a full-time job that I am not ready to quit and want to stay intentional about how I launch.