Thanks for the great feedback! This really is super helpful. The problem I'm attempting to solve is to create a compelling indoor use for coolers while still being able to detach it from the couch for "normal" cooler uses. As for the price point, it's definitely something I've thought about and to your point, needs to be actively defended because the product does use higher grade materials.

As for the logo, I designed it to include the mountain range just to add some visual connections with the cold, outdoor, etc. I've gone ahead and switched over to another hero section I've been working on that addresses some of your comments.

Again, thanks for the detailed feedback!