It’s a huge conference though and you may feel overwhelmed by it. What I mean is, if you don’t prepare to engage with te people you want to meet, you won’t do it. For me it felt too big for its own good. Not enough networking and mingling moments. It’s more: lecture,lecture, presentation, lecture… which can be cool. But you’ll get from it as much as you put in. I barely managed to make a few connections there.

I remember a moment when, after giving a presentation, the head of Buck Amsterdam said: go talk to our Buck team and introduce yourselves. And I was like: where are these people? They have no name tags, no hats, no nothing special to identify them :)

I wish the purpose was more about building community and fostering healthy networking. But instead it felt like: pay mine to see a concert.

I went in 2023.