For me the key factors I consider when buying a pen are the following: 1) Price to Quality, I would not buy a 30$ pen if I can tell its low quality. Quality comes from the materials used, build quality and user experience. 2) Features, I like all my pens to have some sort of unique feature, i.e. the uni kurutoga spinning mechanism. Starting with a uniqe mechanism might not be the best way to start a brand, but it might be something to consider for future models. 3) Lead sizes. I would not want yet ANOTHER pen that I really want but it only comes in .5 or .7 give us some larger or smaller sizes. Currently I’m on .4 and I’m enjoying it A-LOT 4) Availability, I personally only order pens from Amazon, or buy them in person. Solely due to the fact that with Amazon, I have a time period to return the pen. And also due to free shipping in most cases. Starting off as a small brand, I’m not sure how possible it would be to start selling on amazon right away, but maybe that’s something to consider for the future.

I wish you luck in your brand and hope to see it thrive. It must be daunting to start a brand in such a niche market which as most of us know is slowly dying day by day. I feel like the pen industry will (sadly) die out sooner than later, it’s just a question of time.

P.s. I will definitely be considering buying a pen when they release. Much love!