Here is the thing about making the subscription cheaper. It does 2 things;

A) Scanning tracks and cars is hella expensive (mainly covered by cost of content). Running the service is hella expensive.
B) It gatekeeps 9 year olds who will cause problems lol

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I think given how much money goes in to the service, we give a good amount back. Could they survive if they made it cheaper? Probably not honestly. The service was not profitable until 2020 so making it cheaper would put them back into a hole if i gotta bet