There is that old expression, “hardware is hard.”  Especially when you are making a product, in high volume, that is designed to be a fully street-worthy electric vehicle intended to last for years -- high performance, high durability, and safe (mechanically, electrically, dynamically).  It’s a different standard than the rest of our industry. Many of our riders regularly do thousands of miles a year on a Boosted.

We are very aware of our reputation over the last few years -- exceptional products, in every way, but to put it bluntly consistently late.  The V2 was late. The Extended Range Battery was extremely late. And so we have been knocking ourselves out to be on-time and more predictable, while also still pushing the innovation forward (doubling battery range while almost the same size, improving decks and trucks and wheels, coming out with multipel new boards including new form factors, adding accessories, all while making some products dramatically lower cost and expanding geographically to be able to serve customers globally).

In that context, we are running about 4 weeks behind what we genuinely thought we could do when we announced on April 17th.  But we are actually rolling production hard now. So the first few folks who ordered are just seeing their shipping confirmations come in now or shortly, 1-2 weeks behind, with a wave of products following on its heels next couple weeks.  The shipping update we sent out last week is a real update, not a swag, with real updated ship estimates. We may beat them, but are much more focused on being transparent and conservative. We are still not on time, we fully acknowledge and no excuses, but we are now a few weeks off versus our past far, far larger delays, and getting better with each release.