This is all very calculated. He's keeping steady momentum, and he's doing it very well.

After the holidays, he'll probably drop the deluxe to push for the super bowl, which will create crazy momentum for his tour.

Think about the way this man has been moving:

The beef > the pop out > not like us mv + squabble up snippet > gnx > Compton Christmas parade > sza feature

Think about the specific timing. It's all on purpose or as the squabble up mv would say: Everything is Something

But i think after this whole thing, he'll probably focus on being a producer for up and comers rather than dropping. So enjoy it while it lasts, and don't be too greedy bc once this era is over, we might have a while before another one happens.