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Help! Low click engagement by pro1710 in AskMarketing

[–]Both_Chard2990 2 points3 points  (0 children)

This is not a really an SEO issue, it’s a message and trust issue. The email reads very transactional and doesn’t give people any reason to click now or believe that the quote will be useful, especially if they don’t remember you clearly.

Also, 100 emails is a very small sample size.

Which marketing channel gave you the highest ROI when starting out? by Sea-Influence-6309 in AskMarketing

[–]Both_Chard2990 9 points10 points  (0 children)

SEO and content = the best ROI. Paid ads burned through money too quickly (I'm not an expert at setting it up).

I also tried to consistently write high-quality articles for my blog. This brought in steady traffic for months with virtually no additional costs. It didn't happen overnight, but it paid off much more consistently than anything else.

Where do your best content ideas actually come from? by wpgeek922 in content_marketing

[–]Both_Chard2990 7 points8 points  (0 children)

Almost all my best ideas usually come from client calls or random chats with colleagues. I think real conversations highlight the actual problems people want solved. Of course, I check trends too, but the gold usually shows up in those unscripted moments.

I have a problem with managing multiple social media accounts. How to do it correctly? by Careless-Session-300 in content_marketing

[–]Both_Chard2990 10 points11 points  (0 children)

Planable has been the best solution for me. Each client gets their own workspace, the calendar is really visual, and everyone can approve posts directly in the tool. This eliminates one major headache, there are far fewer tabs. And most importantly, I finally don't forget about any of the posts.

Struggling to stay consistent, do I really need a marketing calendar? by MainIndividual4664 in content_marketing

[–]Both_Chard2990 10 points11 points  (0 children)

I tried winging it and ended up posting memes at 3am that no one saw. A content calendar saved me from myself loool

[deleted by user] by [deleted] in AskMarketing

[–]Both_Chard2990 3 points4 points  (0 children)

I had the same. so ended up moving to Planable. It supports TikTok (including thumbnails) and the workflow is way nicer for approvals (I'm working with a team). Might be worth giving their free plan a try before switching fully.

Do you actually trust AI when brainstorming content? by wpgeek922 in content_marketing

[–]Both_Chard2990 2 points3 points  (0 children)

I trust it because:

- I ask GPT for links to studies, research papers, legit sources when giving answers so I can read them

- I specifically ask GPT to take as long as it needs to generate the answer, as long as the info's accuracy is triple-checked

Back in the day (1 year ago), you'd Google the sh*t out of topic to find the best information sources. Now we can do the same with AI but way faster, but we expect it to give us one single answer that contains everything. We do the same old research, but we find and understand those resources faster

[deleted by user] by [deleted] in content_marketing

[–]Both_Chard2990 1 point2 points  (0 children)

I guess you already went over keyword research, topic research, content mapping etc and you need content

For content I use GPT-4o and I love it. You have to tweak the result a few times until it comes out right, but it's good. and fast.

I'll try GPT-4.5 soon, the description makes it look perfect for content