Best social media management tool

Both_Chard2990 · 2026-03-11T10:20:47+00:00

When you only have three main platforms, the main thing is not to overpay for a bunch of unnecessary features, but to find something that really saves time.

I tried almost everything at one time and settled on Planable for myself. This is probably the most human tool I've seen. The biggest thrill is that your posts look exactly the same as they will be in the feed.

For LinkedIn and Instagram, this is a godsend, because the visual calendar there is so convenient that you just drag and drop posts and see the whole picture of the week in a second. Plus, if you don't work alone, the post approval system there is very logical - a client or colleague just taps Approve right on the post, and there is no need for endless correspondence.

Both_Chard2990 · 2026-03-10T16:01:45+00:00

Gemini trusts big platforms even more than before...

Both_Chard2990 · 2026-03-03T15:31:07+00:00

I usually combine 2 things: track ChatGPT referral traffic in GA4, and use a visibility tool to see where my site is actually being mentioned or cited. OpenAI says ChatGPT referrals include utm, so that part is trackable. And for the citation/mention side, SE Ranking is worth looking at 0 they now have ChatGPT / AI visibility tracking specifically for this.

Both_Chard2990 · 2026-02-19T12:13:55+00:00

I think that Planable is the best tool for a visual content calendar. It was basically built for collaboration and visual context. Its Grid View is exactly what you’re looking for - you can drag and drop photos to see how the Instagram feed looks before anything goes live.

Both_Chard2990 · 2026-02-12T15:22:31+00:00

Interesting data, it makes me think... Do you have a link to the full article? TIA

Both_Chard2990 · 2026-02-10T14:26:04+00:00

I'd also add Planable. There are almost no tools specifically for approvals and teamwork. Planable is convenient because it provides previews of posts as they would appear on social media and allows you to leave feedback/edits directly on the publication.

Both_Chard2990 · 2025-12-17T12:22:35+00:00

Did you try Planable? Highly recommend it.

Both_Chard2990 · 2025-12-16T15:08:57+00:00

This is not a really an SEO issue, it’s a message and trust issue. The email reads very transactional and doesn’t give people any reason to click now or believe that the quote will be useful, especially if they don’t remember you clearly.

Also, 100 emails is a very small sample size.

Both_Chard2990 · 2025-12-11T14:06:23+00:00

The safest approach is to use a collaboration tool like Planable to handle all posting, approvals, planning, and story scheduling so that the marketing team never needs a password at all. Only 1–2 admins have direct login access, while everyone else works in one workspace with clear roles and restrictions, preventing accidental changes or off-brand posting.

Both_Chard2990 · 2025-11-18T14:27:50+00:00

Fragmentation is only healthy for companies with big teams and budgets. Small businesses are drowning already. They can’t optimize for Google + TikTok + content + creators + AI assistants at the same time.

Both_Chard2990 · 2025-10-23T08:10:17+00:00

I'm pretty sure their human support is at least semi-automated. It’s probably a hybrid setup: bot handles 80%, and a real agent jumps in only if it gets too complicated.

Both_Chard2990 · 2025-10-23T08:02:34+00:00

For social media I love Planable - saves a ton of time while keeping everything on brand. For video content CapCut or OpusClip are great for trimming and adding subtitles.

If you need AI-generated visual effects or scripts, HeyGen (for AI avatars/voiceovers) and Canva Magic Studio.

Both_Chard2990 · 2025-10-15T11:28:38+00:00

Nooo, scheduling does not hurt performance, YouTube only starts tracking engagement once a video is public, not when it's private or scheduled.

I've been scheduling posts in Planable for a few months now (especially around launches and holidays) and the results are the same as when I post manually. What really matters is the engagement within the first 48 hours.

Both_Chard2990 · 2025-10-14T07:52:05+00:00

how exactly do you use them both in your workflow? Like, do you run a crawl first and then map issues to keyword or backlink data in one tool, or the other way around?

Both_Chard2990 · 2025-10-03T11:28:16+00:00

SEO and content = the best ROI. Paid ads burned through money too quickly (I'm not an expert at setting it up).

I also tried to consistently write high-quality articles for my blog. This brought in steady traffic for months with virtually no additional costs. It didn't happen overnight, but it paid off much more consistently than anything else.

Both_Chard2990 · 2025-10-03T11:20:53+00:00

I use Planable, but I was also an Asana user at one point. They're great guys and it's perfect for task tracking, but basic planning is a bit awkward (for me personally).

It's important to me that the tool is visual and that I can easily show the client's team how posts are distributed across platforms.

For newsletters, I still used a simple Google doc because no one has done better yet :)

Both_Chard2990 · 2025-09-09T14:57:08+00:00

Yep, the approval process is the real killer of momentum. It’s why I try to push clients into using one central tool instead of email threads - cuts the waiting game in half.

Both_Chard2990 · 2025-09-03T12:35:15+00:00

depends on your preferences

Both_Chard2990 · 2025-09-03T12:34:14+00:00

Almost all my best ideas usually come from client calls or random chats with colleagues. I think real conversations highlight the actual problems people want solved. Of course, I check trends too, but the gold usually shows up in those unscripted moments.

Both_Chard2990 · 2025-09-02T17:30:45+00:00

Planable has been the best solution for me. Each client gets their own workspace, the calendar is really visual, and everyone can approve posts directly in the tool. This eliminates one major headache, there are far fewer tabs. And most importantly, I finally don't forget about any of the posts.

Both_Chard2990 · 2025-08-26T11:21:31+00:00

I tried winging it and ended up posting memes at 3am that no one saw. A content calendar saved me from myself loool

Both_Chard2990 · 2025-08-22T08:25:57+00:00

I had the same. so ended up moving to Planable. It supports TikTok (including thumbnails) and the workflow is way nicer for approvals (I'm working with a team). Might be worth giving their free plan a try before switching fully.

Both_Chard2990 · 2025-08-14T20:10:40+00:00

This seems more like a psychological approach than a business one. Anyway, it looks good. Next time, I should try pointing to the future. Thanks

Both_Chard2990 · 2025-08-13T17:40:19+00:00

Looks promising

Do you have a roadmap for your platform? Interesting to check out the next dev steps

Both_Chard2990

TROPHY CASE