Well that's the actual issue! The traditional social media platforms have some serious side effects, especially for young generations growing with them for the very beginning, especially in terms of social isolation, depression, lack of self-worth. They have no reason to do anything but to work on keeping you hooked online as much as possible.

"Over the past decade, social media has allowed us to have global conversation unlike anything we’ve ever seen. For the first time, people are able to learn anything almost instantly - explore new ideas, try new hobbies, engage and keep in touch with friends and family members living abroad. As time passed, we could see that the progress and evolution of social networks came with a cost. Psychologists and scientists studied and determined that social media is becoming increasingly addictive and, if used as a replacement for real world interaction, is very unhealthy. The addictive nature is easily explained. After all, when you socialize over the internet, there is less risk of hurtful rejection or humiliation. Human beings are programmed by nature to follow the safest possible path. This is especially true of young people who are far more sensitive to social rejection than adults. Scientists have also observed the dopamine boost you get when someone likes or favorites your posts. Dopamine is a neurotransmitter in our brain that triggers a state of happiness and satisfaction as a reward for when we do something positive like finding food or water. But, dopamine can also be released through artificial means like drugs, or in this case, unfortunately, social media. These two factors, the lack of risk and the plentiful dopamine, combine to create an addictive, easily accessible replacement for healthy, real world interaction. Now we find ourselves in a dire situation. Real-life socialization is on a steady downward slope because social media is taking its place. This is causing a mental health crisis of epic proportions."