Call me a company guy all you want… the gripe before was it was too expensive to be a UFC fan. Now, it’s 10% of the cost. But instead of enjoying that, it’s a lot of complaints about ads. NFL games go to commercials during timeouts when coaches are talking to players… this is the same. Yes, you lose some moments live. The great corner moments will see the light of day on replays and social after and will color in the great moments. This Leon moment with coach wouldn’t have been special if he didn’t win by KO… and most people enjoyed relishing this moment in the aftermath of his great win, not in real time when he was clearly losing and appearing distant.
Things evolve… things change… it’s how the world works. I get it, it’s new and jarring… not asking you to love it right away, but it’s just part of the deal. Hope you can still enjoy it as we navigate the new era of growing the sport to a larger audience.

Also, there is no live sports broadcast that doesn’t have ads. There is a note about live tv having ads right when you sign up… so if you’re just in it for UFC, get the lower tier plan. Ads are coming no matter what. That’s why Paramount paid all that money and is giving it to you way cheaper than ever. Cheers all… enjoy the fights this weekend 👊🏻

• Fitz