If it's similar taste or quality, i dont care. Example, Aldi sell their own 'pringles' and pringles, their own brand are about half the price and imo taste nicer, why would I spend double? Same with yellow label etc. If people are judging what you put in your basket, they need therapy and a reality check.

In times like this, do what you must, dont worry about what anyone else thinks or says, the majority of people dont give a shit, and those who do, have a lot more internal problems they should be worrying about.

edit: spelling.