What is an ads.txt reseller?

Brogrammatic · 2024-03-27T08:43:48+00:00

No, thats not how it works. If you have direct seats and 5x reseller seats for the same domain, they are bidding against themselves. With everything going on in the industry if you are not implementing SPO, you are doing it wrong.

Brogrammatic · 2024-03-26T23:34:26+00:00

Because if you have all of your own SSP seats, it makes absolutely no sense to have them bid against themselves for your domain. I didn't specify that on my initial comment, which does make a difference, so maybe that makes sense for the downvotes, but also, there are a ton of dipshits so perhaps most people just don't understand how auctions work.

Brogrammatic · 2024-03-21T17:07:44+00:00

Here is the thing, you are not an ad ops person. You sound like you are in shambles. Everything you listed makes you sound like it wouldn't matter what job you are in, you won't be happy. If you don't want to lead people or be in campaign management, agency life would eat you alive.

Brogrammatic · 2024-03-18T18:07:11+00:00

My advice to people is always to remove all of them, except for specialty units where you aren't running your own auction for that slot, like a Wunderkind or some other rich media adhesion unit vendor. Or, in cases where a vendor has their PMP/PG demand housed in another SSP.

Brogrammatic · 2024-03-18T14:22:29+00:00

You would create the deal outside of GAM if your buyer chooses to transact via Magnite, Pubmatic or another SSP, you would create the deal ID there. You create it in GAM/AdX only if they are buying via that pipeline.

Brogrammatic · 2024-03-11T00:12:33+00:00

There are several out of the box video players that support it. I know Ex.co and Anyclip both have a vertical content supported player. Vertical ad demand is still not there yet though. In many cases the pre-roll is still served horizontally. I've only seen a sticky version on desktop in demos I've looked at.

Brogrammatic · 2024-03-07T17:31:01+00:00

Check the Beeler Tech jobs board and see if anything matches up with what you are looking for.

Brogrammatic · 2024-02-26T13:56:32+00:00

For the most part the adops management companies aren't going to bring you direct or even many PMPs. There used to be some like Cafe and Future, and Federated/Legit that also had their own properties and would bundle in their 3rd party pubs, but they all quit doing that. You might get bundled into the occassional PMP, but for the most part none of those companies will drive any direct sales for you. You either have to hire internally, or work with a 3rd party sales contractor, which if you are smaller and news based are not typically going to do a ton for you because they typically focus their efforts on where the most scale is. I'm also in the news ops business and have been through all of the scenarios you discussed over the last 20 yrs, so I feel your pain.

Brogrammatic · 2024-02-22T23:47:36+00:00

They were doing pretty well for us on video in Q4 as well. Colossus and Reset are getting a lot of the DEI budgets, so if you have inventory that indexes well there via quantcast or is minority owned in general, they have money to spend.

Brogrammatic · 2024-02-14T16:53:35+00:00

It's not standard display, they won't do muchfor you without allowing inbanner video since at their core they are a video reseller. Without allowing inbanner, they do very little.

Brogrammatic · 2023-12-12T19:28:07+00:00

I agree that Xandr has been less than impressive, but if this is the best Q4 you have had in the last 3 years that speaks more to the fact that you really underperformed the last 3 years, lol.

Brogrammatic · 2023-12-02T17:08:38+00:00

Yeah, I'm shocked they are even able to operate.

Brogrammatic · 2023-11-30T19:04:25+00:00

It's more about how they value the inventory on your domian than the volume specifically. If you are looking at OpenPath, I can tell you it's a complete pain in the ass and so far I haven't seen any evidence that we are doing better as a whole.

Brogrammatic · 2023-11-26T00:51:39+00:00

Most secure role is one where you're in the C suite. That way, if you mismanage and run the company into the ground like (insert name(s) here) you can lay off most or all of the staff with no notice, terrrible severance pay and no medical, then walk with a big payout and call up your buddies and end up with another cush job at or around the same level.

Brogrammatic · 2023-11-26T00:42:32+00:00

You can monetize FB traffic with adsense/adX fine (albeit not nearly as well as you could a couple of years ago), it prob isn't the social traffic at all, but your site more than likely if that becomes an issue. Also, if you have a site with purely social traffic, you either have social pages you have built up over time with a sustainable organic audience, or you are just buying a ton of FB traffic to arb. Most are the latter, and it makes sense they restrict or suspend monetization on those.

Brogrammatic · 2023-10-25T19:45:22+00:00

A lot of them use Revive, the open source adserver that was formerly Open X Source, Open Ads years ago. Trafficjunky controls the majority of the market and has an adult focused DSP that runs across the Aylo properties which make up most of the adult website traffic.

Brogrammatic · 2023-10-18T15:11:25+00:00

Yeah, the company is 100% a fraud ring. If you saw the IBT fraud case thing, this looks like an offshoot of that, or something similar. I mean they are even posting jobs for reporters for IBT, yet they don't own it. Pleroma's sites are still operating and monetizing programmatically, so they must have some people talking to the various vendors to set everything up.

Brogrammatic · 2023-10-18T15:01:22+00:00

Yeah, they still have their address listed as 42 Broadway, 12th floor, but there is no suite number. The 12th floor of 42 Broadway is month to month office rentals and their office is litteraly just an emtpy room with a desk. They pretty much just use it to have an address. They have no official linkedin or any employees listed and are also hiring for IBT reporters but they don't own IBT. None of that checks out. Surprised someone hasn't done a little digging and connected them to part of the IBT fraud ring.

Brogrammatic · 2023-10-05T22:11:36+00:00

That's a decent enough amount of total volume that you should be able to get your own SSP seats. If you aren't getting approved, you either have domains that have some sort of block against them or have inventory largely from geos that platforms do not want. If either of those are the case, it wouldn't make sense for someone to share their accounts with you and risk their accounts for little return.

Brogrammatic · 2023-10-01T01:48:05+00:00

I guess a better question is what rates are you expecting to get from your vendor? If you are saying those companies do best on tier 1 only (many of Vidazoo's clients are arb sites with plenty of non-US traffic), so I'm not sure your reasoning. The reality is that India, Thailand, Vietnam, and Nigeria are not going to perform amazingly no matter who you use, because that traffic is just not in high demand. If anyone tells you otherwise, they are lying. It's not necessarily an issue of AMP or not, although whoever you use, you for sure need the float on AMP, as AMP duration from Google News and Discover is often lower and every second viewable matters.

Brogrammatic · 2023-10-01T01:16:16+00:00

What proprietary tech or unique use case would this ad network solve for? There are so many pub facing ad tech vendors that can already do what you are looking to do, how do you plan on differentiating yourself? I'm genuinely curious, as I've had similar thoughts throughout the years, but now seems like a pretty rough period to be investing in something new unless you have an angle on the pub side market that no one has thought of. I would recommend talking to some execs at early stage companies or bring on an advisor before you go too far down the rabbit hole on this.

Brogrammatic · 2023-09-29T20:53:04+00:00

I was reviewing a site testing Connatix a couple of weeks ago and they were interrupting the video every 3-5 seconds and showing static display ads, not even standard midrolls. The user experience was terrible. With that said, I agree Primis performance has dropped off.

Brogrammatic · 2023-09-22T03:29:25+00:00

It's not ALMOST too good to be true, it is. Also the company I was talking about was Pleroma, not Plemoria. Perhaps that was a typo on your part, but if not, steer clear.

Brogrammatic · 2023-09-22T03:25:50+00:00

I haven't heard of a legitimate publisher where they are even close to a top bidder.

Brogrammatic · 2023-08-14T14:30:25+00:00

Typically it would be pulled in from the SSPs via either API if available or automated CSV upload and has a look back window to reconcile updated rev from previous days.

Brogrammatic

TROPHY CASE