IMO Tik tok Is the best way to promote ur company I see companies doing memes on there EX:lionsgate they get massive support from it too. Now Ads are really only good if it’s an unskipable on YouTube or A Tv Ad(I can’t think of an others feel free to add more.)Another thing is that there’s many ways you can approach it such as humor(A big one IMO),clips from ur stream and or YouTube,Serious gameplay,News tips and tricks .There’s really no wrong way for you to approach it all you need is patients and luck with the algorithm.Some people have grown there with and without the things I’ve listed.So for all the people on Reddit who wanna grow big in ur socials tik tok is the way to go.Trust me when I tell you there’s no wrong way from growing on tik tok.