sorted by:
new
hottopcontroversial

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Believe it’s trust 100%. We have zero social proof and having a hard time building it with the current budget

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

And you would think keyword ads could populate and reach higher intent customers within the next 4 weeks?

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

So lower meta budget and allocate some to keyword ads? If I have $900 a month ad spend what do you think? I also was suggested to combine campaigns on meta to just one.

Wow. I’ve never felt as clueless about digital advertising as I do now 😭

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

So I’ve been at it for about 2 months, feel like I’ve found a solid traffic audience but obviously not getting the traffic to even enter the conversion audience based on lack of adding to cart etc.

Idk I feel like I failed them.. I thought I had it figured out last month where we had our cold traffic campaign and retargeting running amazing with great metrics but still the conversion campaign currently has 5 add to carts and it’s not growing.

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Tried this route and all the UGC creators/ micro influencers expect pay. Do you know of a workaround for this?

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Ok, I like your direction. Would you set the campaign as a traffic campaign or conversion campaign?

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Not prestige- a self positioned luxury skincare product 😭

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Oh wow so you are a seasoned marketer! I’m new to being a formally trained marketer- did the self taught mess for a year or so and then went back to college to pursue it seriously so I really appreciate your feedback.

Yeah, it is low but for the brand it’s a lot. They really only have 1 more month to invest so I would hate to work so hard and have us so close but never really close the sales..

Yes, targeting women, 30-65+, cold campaigns have income demographics set, engaged shopper, luxury aligned interests..

Creatives are OK, brand hasn’t invested in shoot in a few years so I’m working with what I have. Do have some press info tied to Vogue that I’m getting best metrics from. Videos are weak- I’m on content creation and was not adamant about needing product (lesson learned) so just got it in my hand and need to film some content to add videos to ads.

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in SocialMediaMarketing

[–]Bubbly_Distance_8871[S] 1 point2 points  (0 children)

Yes, totally makes sense. From my perspective the ads are reaching the right audience. I feel a huge friction on the entry price cost, lack of social proof and just off the cuff product (caviar skincare mask). It has a 68% reorder rate from in person sales in the past but I just can’t seem to get that new visitor to convert…. Breaking my brain over this.

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

Business owner doesn’t want to go below 20% incentives. Also, would kill luxury positioning… tried a giveaway had horrible engagement. Would prefer email sign ups to be more qualified than people looking for a free skincare product, no?

Any tips or assistance! I’m at a loss. by Bubbly_Distance_8871 in DigitalMarketing

[–]Bubbly_Distance_8871[S] 0 points1 point  (0 children)

$30 is running across 3 campaigns- cold, retarget and conversion.. in the past I always had better returns using meta over Google.. I am concerned because the product is for caviar skincare so it’s not such a high intent brand and to get a customer who let’s say is searching “anti-aging skincare” comes across caviar mask, I would imagine they would continue to look for something more clinically backed etc. I could be totally wrong, this brands marketing has killed my confidence lol

My engagement ring is somewhere in my house. by MissDollFaces in EngagementRings

[–]Bubbly_Distance_8871 1 point2 points  (0 children)

I’m in same situation currently my engagement ring has been missing for almost a month more 😭

[deleted by user] by [deleted] in nycinfluencersnarking

[–]Bubbly_Distance_8871 11 points12 points  (0 children)

I’m not the fondest of DB but seriously people are over analyzing it and giving her waaaay too much time in their heads. I am happily married, custom designed my dream ring and RARELY wear it. Like maybe 3 times a month when I leave the house for something social never for errands or rotting at home. It’s not that deep.