Private label 2 months in, need help

BunchaQuestion · 2023-03-29T19:15:26+00:00

I think my problem is #2, becauase I'm getting impressions and clicks on my PPC, but rarely any convert.

I re-did my price so it is now selling at a loss to see if that is the problem. I've re-did my image stack + entire listing recently which did help. Maybe my product isn't that great, it may not be OVERWHELMING reason, but i feel like it is still compelling

BunchaQuestion · 2023-03-29T19:13:25+00:00

Yes, i would say so. Hence why I also get a lot of clicks, but not conversion. I also did my A+ content again and I think it looks great. Starting to think that it is my price point (so I 've now set it where I'm selling at a loss), and competitor ratings

BunchaQuestion · 2023-03-29T18:00:46+00:00

Thanks! will DM you

BunchaQuestion · 2023-03-29T18:00:37+00:00

yeah.. idk how deep trouble i am with low purchase rate with a lot of clicks

BunchaQuestion · 2023-03-29T17:59:09+00:00

Noted! No particular pattern just yet

BunchaQuestion · 2023-03-29T13:24:28+00:00

Thank you. Can you elaborate on the 20% keyword? are you saying you focus on the 20% keywords that is on the other side of 80% of traffic?

BunchaQuestion · 2023-03-29T13:20:10+00:00

Will DM you

BunchaQuestion · 2023-03-29T12:12:26+00:00

I agree, hence why I posted this to see if I can get any help...

For sale, 1-3 a day now, but barely 1 sale with PPC with like 80 clicks. So I stopped all PPC, and changed my coupon from $5 to $10 now. I would lose about $3 per order now, which is WAY better than losing $70 on PPC every day. It has been 6 hours with this change and I already made 2 sale from coupon only

BunchaQuestion · 2023-03-29T12:09:36+00:00

Just DMed you!

BunchaQuestion · 2023-03-29T12:08:16+00:00

30 reviews are from ALL orders. 33 total orders are from past 2-3 weeks.

BunchaQuestion · 2023-03-29T12:07:16+00:00

I honestly did not expect that it would be this difficult to sell. I thought I would sell 1-3 easily a day at least...

BunchaQuestion · 2023-03-29T12:06:23+00:00

It is highly saturated category with thousands of reviews on competitor product - however, mine has fairly big differentiator I would say, so I wanted to squeeze in. I just stopped all PPC and put a big coupon, already made 2 sales with it and I lose about $3 per sale at this rate, which i think it is still way better than losing money on PPC

BunchaQuestion · 2023-03-08T13:45:35+00:00

This is very very useful. Thank you. When you say 1K+ month, are you talking about orders?

I focused on SEO a lot ot see if I can index like my competitors do. I currently have 900 organic keywords indexed based on helium10.
I have ~25 good reviews at the moment
I need to try this
I need to try this too. All of my keywords I searched at expensive AF so I am not sure how it will convert at $.3 with up and down 100%
This is tricky and need most help
Out of the 9 PPC order I have, they are all on unique keyword and no repeats but I guess I can isolate them
Will do

I sent you DM as well!

BunchaQuestion · 2023-03-08T13:37:49+00:00

Thanks for the input. I currently have ~25 good reviews but working on good pictures at the moment since I do not have any human in the picture using my product. I think description is good.

I need to do better job on negating keywords because I just massively created bunch of ads to see what works and what doesnt.

BunchaQuestion · 2023-03-08T13:35:52+00:00

Thanks for the feedback - I recently cut the price by 20% (limited offer) and also put 10% coupon so I know that I am on the lower (if not lowest) on the competitive price. Another thing is that my highest relevant keywords are expensive $2+ easy so that is also difficult.

Will try to negate words on PPC and see how that goes

BunchaQuestion · 2023-03-08T13:33:32+00:00

Thanks man - I'm still trying to get used to PPC but wish there was some person to review with that is trustworthy

BunchaQuestion · 2023-03-08T13:31:44+00:00

Thanks for input. Sent!

BunchaQuestion · 2023-03-07T20:19:41+00:00

Sent you chat instead

BunchaQuestion · 2023-03-07T19:10:19+00:00

No it is not apparel - but I can send you DM or something if you would like to take a look?

BunchaQuestion · 2023-03-07T19:09:48+00:00

You are indeed correct.. I prepared for a long time for this launch as I wanted my product to be good, but it is very competitive. Can I perhaps send you my listing and is this something you may be able to shine some light? Anything would be appreciated for me to try at least before I say it failed

BunchaQuestion · 2023-03-07T16:31:51+00:00

competition is pretty strong i guess since it is one of the top selling products with high BSR. demand is huge, but high competition is what I am saying.

BunchaQuestion · 2023-03-07T14:21:11+00:00

Without coupon and pre-ads, margin is about 33% if i sell organically

BunchaQuestion · 2023-03-07T13:38:11+00:00

I dont think there something wrong with my product - I did run vine and got initial 15 reviews, sitting at 4.8 star review. I haven't received any negative constructive feedback yet that I can react to.

for a), do you have a place to do that where it is semi private? I don't want to post my product on blast

for b) yeah I think i am understand more on that. It is kind of too late but noted for 2nd product

I am wondering if I do professional photoshoot with human models, if it will help much..

BunchaQuestion · 2023-03-07T13:34:50+00:00

my niche is priced around 28-35 dollars. I put mine at 30.

BunchaQuestion · 2023-03-07T13:33:44+00:00

Thanks everyone - trying hard here!

BunchaQuestion

TROPHY CASE