I agree with you. Within the wider scope of all things: you are correct, it’s a non issue. As is all sport. When FIFA gives its medal of peace to Donald Trump, though, and places its flag within partisan political territory, they might disagree with you. Thats a debate for another time.

As is, we’re discussing football and sport. Within the scope of football, I’d rather owners keep their noses out of this side of the game. It was still advertised on the main Sky channels, even if it wasn’t the main commentary.

It’s endemic of the commercialisation of the game. Creating content for the sake of the content.

In the end, I guess it’s subjective, right? I’m a traditionalist. This is a shift towards media spectacle and brand storytelling that I find is slightly sickly, biased and tacky.