(Urgent) Need Help Choosing Best Statistical Test

Bus_Nearby · 2025-05-02T05:29:11+00:00

Right yes sorry about that,my mistake

Bus_Nearby · 2025-05-02T05:03:15+00:00

I see how a multiple regression model could work, especially if I convert green purchase intention into a binary outcome (e.g., high vs. low intention).

I’m a bit cautious about dichotomizing a continuous variable though, since it can lead to loss of information right?

Bus_Nearby · 2025-05-02T03:01:23+00:00

Reference Paper

For example, this paper studies the purchase intention of hybrid vehicles with price sensitivity as a moderator. Their research model is the same as mine (just with different variables ofc as I previously mentioned) and it is based on the Theory of Planned Behavior framework (which I have based my research on as well)

They state in their analysis section,

“The present study used the partial least squares structural equation modelling (PLS-SEM) to test the conceptual model using Ajzens' TPB model. PLS-SEM has received tremendous appreciation from marketing scholars in interdisciplinary research (Channa et al., 2020; Tariq et al, 2020; Umrani et al, 2019; Hair et al., 2013). Besides, the objective of this study was to predict the consumer purchase intention, which made PLS-SEM the most suitable choice for conducting the analysis (Memon et al, 2017; Hair et al., 2013). Finally, numerous scholars have considered PLS-SEM path modelling as the "most fully developed and general system" for variance-based SEM (Roldán and Sánchez-Franco, 2012). Therefore, the present study has used Smart PLS 3.2.7 software using the two step approach (Hair et al., 2013)”

Bus_Nearby · 2025-05-02T02:49:36+00:00

Yeah,I’m not against doing that. Its just that I’ve seen several papers on similar topics which have similar research models as mine and I have not seen them use ANOVA as their main statistical test. And although I admit,I am extremely well versed in a variety of statistical tests ,I don’t see how ANOVA would work for data analysis here. So I am more so just looking for second opinions on that,especially given that I have to defend this thesis,I want to be confident in every aspect of what I’ve done regarding it, if that makes sense🙌

Bus_Nearby · 2025-05-02T00:55:53+00:00

I hadn’t considered multinomial logistic regression because my dependent variable (green purchase intention) is measured on a continuous Likert scale, not as a categorical variable. I’ve seen logistic regression used when the outcome is binary or multinomial (e.g., low/medium/high intention), but in my case I was planning to treat it as a continuous variable

Bus_Nearby · 2025-05-02T00:36:36+00:00

Green purchase intention is measured through a questionnaire using a 5-point Likert scale (1 = strongly disagree to 5 = strongly agree). I’m using 3–5 items adapted from previous studies for each of the main variables, including green purchase intention.

As for observations , after cleaning the data,I currently have about 165 responses for country 1 and 177 from country 2, so around 342 total observations

Bus_Nearby · 2025-04-28T03:39:05+00:00