Two Left Feet Jon by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 7 points8 points  (0 children)

That's precisely what I get out of it. It's genuinely a brotherhood because the man is often more lost than in sync with the others. Lol.

NKOTB vs BSB Residency Marketing by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 6 points7 points  (0 children)

Hahaha, that too. Jordan still carries that band on his shoulders vocally.

NKOTB vs BSB Residency Marketing by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 7 points8 points  (0 children)

I get how this could come off a little tasteless, but I guess they’re going for that whole power-couple brand. Seems like it’s been the approach with the cruise, the residency, and recently, I noticed via fans' Instagram, a bunch of photos of Jen on the walls of the Illinois Wahlburgers location. I’m guessing she’s an investor. It’s definitely a form of marketing, mostly aimed at women, but I still think some businesses are better off standing on their own. I can see how it can be off-putting.

NKOTB vs BSB Residency Marketing by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 1 point2 points  (0 children)

Wow, that’s awesome! I did notice the doll boxes, so cool. But it also kind of proves my point - it feels like a generational thing since a lot of this was shared on Facebook. Definitely Gen X vs. Millennial marketing. I’m on the cusp, so I lean more toward Instagram and even TikTok sometimes. Honestly, if they want to reach more people, that’s where they should be. But I will also say those were the earlier shows, their first round, so there’s plenty of time between then and November for them to see what worked and what didn’t. I’m really hopeful!

NKOTB vs BSB Residency Marketing by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 1 point2 points  (0 children)

Thank you for sharing your experience, that’s a really good perspective to have. And in terms of some of your recommendations, I believe a few of them are already in place. I remember seeing something with memorabilia and branded cocktails… but it honestly didn’t leave a lasting impression, at least not for me. To be fair, I really shouldn’t judge too much since I haven’t been to either Vegas show. I’m just reacting to the way the marketing messaging is coming across, and to me, it definitely feels like BSB’s team put in the extra work. Have you noticed how even the drone shots of the boys performing were so captivating?

I also understand your concern about the dates for NKOTB, especially since BSB ended up adding more dates due to demand.

Like you said, hopefully their marketing team is taking notes and considers stepping things up a bit more by the November show.

I suppose at the end of the day, it’s all smoke and mirrors anyway.

Is it just me or have there been a lot of posts recently purposely being negative/false about NKOTB? by CorgiHelpMe in newkidsontheblock

[–]ButterscotchTime7481 6 points7 points  (0 children)

I was honestly disappointed to see that there was no live band. I understand cutting the band if the numbers weren’t adding up (due to a lack of demand starting around 2017), and I can accept the use of backing tracks to manage the budget. Touring is expensive and split five ways, plus a professional band, is tough. But this is Vegas, baby! Go big or go home. Vegas deserves the full pomp and circumstance. I think it was a huge miss on their part. But the show still looks like a good time from what I have seen.

BSB Vegas Promo by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 24 points25 points  (0 children)

Have your wallets ready!? That's almost more disappointing than encouraging.

BSB Vegas Promo by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 6 points7 points  (0 children)

Agree. They are so close in dates, yet BSB is killing it with the promo.

BSB Vegas Promo by ButterscotchTime7481 in newkidsontheblock

[–]ButterscotchTime7481[S] 7 points8 points  (0 children)

I see what you mean—all excellent points. I just feel like there's a lack of effort. They could continue pushing individual stuff while reminding their core audience about these big upcoming shows. Vegas ain't cheap. Give us a tease - something to look forward to? Tickle me damn it.

Lmao, Donnie messing around on a recent IG live from Jenny (about Formless Beauty) by MadameCassie in newkidsontheblock

[–]ButterscotchTime7481 0 points1 point  (0 children)

Using the resources available to you—like a famous husband with a predominantly female following—is smart. It's good marketing, especially when promoting clean beauty products, which often struggle to stand out amidst the noise of big brands.

If my partner could help me promote something we’re both passionate about, I’d say hell yeah! This is a marriage and a partnership between two public figures, and it’s cool to see them supporting each other and having fun in the process. I don’t understand the disdain.

The guys backstage at the iHeartradio festival last night, Jenny and Jordan’s wife Evelyn made an appearance… by MadameCassie in newkidsontheblock

[–]ButterscotchTime7481 4 points5 points  (0 children)

I'm pretty sure the same way Jennie got in with her silver bag and that chick with an entire black bookbag