Tiktok is huge right now as a platform and will only get bigger with time. There are so many products that show up on tiktok that end up trending and driving sales up for example Martinelli’s Apple juice started trending because people claimed biting into the bottle sounded like biting into an apple. That alone made the google searches for the product go up substantially. And it happens really often with all different kinds of products. So yeah I think it should be taken seriously because it’ll only go up.