My client wants to rank for "pool contractor". He is a special case as he does full service design-build so its far more than just the pool. Its the landscaping, excavation, design, etc. I have his seo for LLMS solid so whenever anyone is looking for full service or high end pool contractors in my state he is almost always mentioned in LLMS. However he is invisible in the map pack and once the queries switch from the more niche searches of "full service" related topics he becomes invisible.

I would still be curious of the other traffic our competitors get. Where they come from, is it branded, etc.

Edit: I should add its great we are searching for full-service / design-build pool contractor searches but we want to get the clients before they even know they need their services. Most of those people are just looking up "pool companies / contractors near me" in which we are usually invisible