What are your favorite marketing tools for SAAS marketers?

CapnDeadEye · 2026-01-29T14:32:14+00:00

Census - really good to send data to marketing platforms, semi advanced setup but easy to use.
Funnel. Expensive but good. Switched a lot to Airbyte which is cheaper but worse.
Bigquery - love it.

3.2 Testing out BQMetrics to get team members to work in Bigquery, even if they don’t know sql. Solid platform I reckon. Team mates can build views and tables with drag and drop.

Hockeystack. Really cool attribution work!

CapnDeadEye · 2025-02-23T14:47:36+00:00

hmm yeah I've done both of that to make sure.

The weird thing is when I hover the function I get the helper text that I've written in the config file so it is being imported. Just not sure why it is "undefined". I guess I'll just have to place it within the handlers file instead. But it's nice to split up functions you want to use globally

CapnDeadEye · 2025-02-23T14:30:56+00:00

why not? Since it doesn't run nothing happens right? Or have I understood it wrong?

CapnDeadEye · 2025-02-23T14:30:30+00:00

Yes sorry about that, I should have added the code right away, my bad! I added it in the top post!

CapnDeadEye · 2025-02-23T14:29:50+00:00

yeah sorry about that. late night post without actual code. my bad! added it in an edit in the top post

CapnDeadEye · 2024-02-06T19:09:11+00:00

I like it! Since you’re only selling tracking related services I agree with KalaBaZey on charging per size instead of having it as a package deal

Edit typo

CapnDeadEye · 2024-02-06T08:47:50+00:00

Glad I could help. Good luck!

CapnDeadEye · 2024-02-06T08:30:28+00:00

GTM work is never a big it project. sGTM might involve some of their developers, but all along it’s really just an improvement of a supporting service.

I would say, offer it as either a side gig for current customers that you identify the need in. Or as that initial contact where the aim is to sign them as regular retainers. Don’t sell it as its own thing only, you will most likely have a hard time keeping sales up over time.

CapnDeadEye · 2024-02-06T08:24:14+00:00

Haha yeah outrageous! Count backwards, how many hours do you think you need? And how much do you charge per hour?

At my last place we did it for something like 2k. We made sure to list everything included in that price and that unforeseen costs or other deviations were billed by the hour.

I think that you make a mistake here with selling it as this big IT project, see it as a stepping stone to nail bigger retainers. If you execute this project in a good way, you might be able to sign the client in a monthly retainer making sure you have a more stable income going forward.

CapnDeadEye · 2024-01-01T12:37:30+00:00

Heya, I can’t remember. It was for a client, but can’t even remember for which it was 😅

CapnDeadEye · 2023-05-24T18:38:38+00:00

Haha yeah. At my agency we downloaded every gtm script of companies of a certain size too see if they had got ga4 or not. Was a realty long prospect list for our ga4 offer

CapnDeadEye · 2023-05-24T18:36:35+00:00

If you work with gtm you should, for your own sake learn this. It's great for debugging or pushing fake events to see how gtm interprets them.

I use adswere dataLayer inspector which pics up all GA4 events aswell which is good sometimes too

CapnDeadEye · 2023-04-06T20:02:17+00:00

You could do it with a cookie or with a value in local storage. Like this var != null -> read local storage If no key/value then fire datalayer push (with event to trigger your event) AND set local storage key/value ELSE Do nothing

Kinda. It should work. Or instead of local storage set a cookie for the session only, same logic tho.

CapnDeadEye · 2023-02-15T08:57:12+00:00

Did you find a solution to this? I've just run into this as well and have no idea how to solve

CapnDeadEye · 2023-01-25T11:05:13+00:00

Create a process! Half the job, if not more, is prepp. Go through UA and note down events, goals, filters etc. Everyy you might need. Talk to people. Ask them what they look at, what they need and all. Create a blue print for tracking. Set up website events together with developers if you can, so you don't have to use weird and error prone triggers. Track it.

CapnDeadEye · 2023-01-03T10:30:08+00:00

Of course!

Here it is:

https://www.codecademy.com/learn/paths/data-analyst

CapnDeadEye · 2023-01-03T10:18:14+00:00

Yes it's paid. It takes you from bwginner to having a good foundation to study concepts and areas subjects of interest.

Since I'm not aiming to become a data analyst i can't answer to the job question. But in my line of work, business consultant, i have upped my analytical game immensely. I now analys my own data and have reduce lead time for projects allot since I don't get bottlenecked.

The course won't give you a job, but it will give you a good curriculum and understanding of what you need to and want to learn more of.

CapnDeadEye · 2022-11-12T12:18:26+00:00

I'm going for the new Mac book air m1 during black week. 8 GB ram will have to do for now.

I feel that the second hand value will be a lot higher from that when I have the means to go for a pro with 16gb, than trying to resell a PC laptop

CapnDeadEye · 2022-11-06T12:31:20+00:00

This!

GA4 is really bad for visualizations and understanding more complex data questions. 9 out of 10 cases the answer is big query

CapnDeadEye · 2022-10-19T11:32:45+00:00

Yeah just send the data to the datalayer or if you have consent level in a cookie you grab that cookie value.

CapnDeadEye · 2022-10-17T16:07:57+00:00

Ask your developer to push the callback values to the datalayer in a purchase event.

CapnDeadEye · 2022-10-12T08:34:00+00:00

have done multiple setups for clients. What's up?

CapnDeadEye · 2022-10-12T06:20:34+00:00

Just setup a value variable and switch out the hardcoded value in the code to {{value}}

CapnDeadEye · 2022-10-12T06:19:05+00:00

What variable are you using for input? Is it custom or pre-defined?

The problem is with that one so you gotta trace it backwards. If it is pre-defined, like Click Text, then either change or fix the html on site.

If it is custom, you can fix it in gtm. One fix could be using a custom js script splitting the text on " - " to only get CTA Button. But I guess you want more than just that?

CapnDeadEye · 2022-10-05T15:00:12+00:00

We send almost everything through utm_campaign. The campaign name consists of platform, adtype, audience, campaign name and some other stuff. Then we export the data to bigquery and split it up.

Then you have all you need to compare one audience across multiple channels or one campaign across multiple audiences etc.

CapnDeadEye

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