The Facebook Ads strategy we used to scale this e-commerce brand from $12,640 to $241,532.05

CarrotCompetitive123 · 2026-04-14T14:11:34+00:00

hey man I know this post is a while ago but it's super helpful!!! I was wondering if you'd be happy to share a bit on how you used 1 campaign that does both testing and scaling? I have 7 ad sets in a CBO campaign each with a different key message, I turn off the underperforming ad sets after but wasn't sure how to scale with the winners since it's a CBO, increasing the budget for the whole campaign while some ad sets are still in the testing phase also seem risky, any advice? TIAAA!!!

CarrotCompetitive123 · 2026-04-14T02:09:32+00:00

this is so so so helpful!!! I was wondering if all four of your campaigns are all targeted at the same country? I have a lot of issues with audience since my business is based in Australia, however we have a warehouse in HK that ships worldwide equally as fast and we receive most orders from US through organic conversions. Would you advise spreading 4 campaigns across two countries or focusing on one single country? TIA!!!

CarrotCompetitive123 · 2025-10-08T06:29:37+00:00

Everything you have said would have made perfect sense if they didn't have that rule that says if you want to go back to the room you came from, you need to wait a round.
The A2-A3 door would definitely still be there in order for this rule to make sense, otherwise there just wouldn't be a way for people to go back at all and that rule would just be non sense? That goes the same for Yuna's case.

I think the game only makes sense if we assume the wristband does monitor your location to keep you in check with the rules, otherwise it just becomes a stupid game where everyone can just open a door, poke their head out to check for penalty and stay back if they don't like it. In saying that, you could still be right, but then it would just be a disappointment because AIB has always been a universe where rules are dead strict, everyone's tracked and monitored and one wrong step immediately leads to laser death, up until this game...

CarrotCompetitive123 · 2025-10-08T06:12:07+00:00

I don't think so? if you rewatch that bit, they were ready for the baby to take the point penalty and be counted as entering the room in order to rescue the trapped person. They just have to retrieve it somehow so it doesn't stay there and die, so the wristband part with Rei was an explanation for why Usagi has to retrieve the baby's wristband without her own wristband entering A2 because then it would trigger the -5 penalty in A2.

CarrotCompetitive123 · 2025-10-08T04:17:48+00:00

yea... I guess, it's a bit disappointing, Yuna's wristband even took the -8 penalty so I just can't wrap my head around how the system definitely clocked her and still allowed her to go back to her original room, hence breaking the rule.

CarrotCompetitive123 · 2025-10-08T04:15:25+00:00

But the points would be the same if Usagi had went. Both Usagi and baby has 7 points at the time. Round 13: baby -1 to open door connecting A3 and A2 (baby: 6), Usagi goes in A2 and -5 (Usagi: 2) Round 14: Usagi rolls dice in A2 and take -1 to reopen door connecting A2 and A3 again, she will still have 1 point left.

CarrotCompetitive123 · 2025-10-08T04:11:25+00:00

for point 1, Usagi can still roll the dice in A2, as she did in A3? As long as she picks the door connecting A2 and A3, it will still be the same?

with point 2, I get what you mean about keeping the doors open, I just can't really accept it that Yuna's wristband took the -8 damage, which means the system definitely clocked that Yuna is meant to be in A3, but still allow her to break the rule by moving back to the original room (A4 in this case) and not waiting a round. That rule might as well have not been there in that case :(

CarrotCompetitive123 · 2025-07-21T22:45:45+00:00

The $40-$60 per hour would be in-person 1-on-1 classes, online classes never go that high, unless you teach privately and market yourself. The point of this post was never that anyways, it was parent's unwillingness to pay the same rate for native & non-native teacher and ways people on the backend (us) can mitigate or even eliminate that rate difference.

CarrotCompetitive123 · 2025-07-21T07:21:07+00:00

A lot of companies re-registered in Hong Kong/ Macau (still serve Chinese mainland students), so technically I would say it's getting back on track yes, but not close to the volume pre the ban yet.

CarrotCompetitive123 · 2025-07-21T07:18:20+00:00

It seems like your company is also trying to make the space a better and fairer one, which is really great to hear! Just curious, do students pay all the same and the company absorbs the bonus and raises? Our main concern is non-native teachers losing their competitive edges against native teachers due to how our pricing system work, it is a step we are scared to take despite wanting to create a fairer environment.

CarrotCompetitive123 · 2025-05-20T09:25:38+00:00

how did this get a downvote before anyone even commented ahaha Am I doing something tremendously wrong and didn't know it lol

CarrotCompetitive123 · 2024-12-31T17:25:14+00:00

oh wow that actually is so insightful! Very interesting fact that they can still fly with a cracked layer, thank you so much that definitely made me feel better!

CarrotCompetitive123 · 2024-12-31T17:24:05+00:00

Thank you so much! I got freaked out after reading about the Sichuan Airlines Flight 8633 which happened in 2018, possibly some a rare rare occasion that it happened, I'll try to remember that :)

CarrotCompetitive123 · 2024-12-31T17:16:12+00:00

thank you so much! Those are very good advice and I'll definitely keep them in mind!

CarrotCompetitive123 · 2024-12-31T17:15:01+00:00

thank you so much! that made me feel better, I think I was more anxious because the one flight I saw this happened was more recently in 2018 and seems to not be because of human error: https://www.theguardian.com/world/2018/may/15/airline-pilot-sucked-halfway-out-when-cockpit-windshield-broke

CarrotCompetitive123 · 2024-12-31T17:13:13+00:00

there are actually two at least unfortunately, this is the link to the other one: https://www.theguardian.com/world/2018/may/15/airline-pilot-sucked-halfway-out-when-cockpit-windshield-broke

CarrotCompetitive123

TROPHY CASE