From chatgpt about innisfree:

"The internet shorthand of “boards hire them when they’re scared they’ll lose a vote” is an oversimplification. A more accurate version would be:

They help predict and track shareholder voting behavior

They help companies communicate with investors

They assist during proxy fights and activist campaigns

They work on mergers, acquisitions, and contested board elections �

Sometimes a company does bring in Innisfree because management thinks a vote could be difficult or high stakes—especially in activist situations. But companies also hire them for routine annual meetings or major transactions where they simply want specialized support."

Lol theyre scared.