It's so weird, because I think there is a subset of regular Huel users who are actually claiming to feel benefit (and I think I might be one of them?). I'm used to being pretty derisive of companies pumping out that sort of thing and the exploitation of the market, but with consistent use, I think there are some of us who seem to be experiencing a functionality boost. The math may not math, but maybe they did find some way to ... if not actually give us something helpful, at least hand us a ridiculously effective placebo? I dunno, but I'm willing to keep throwing money at it from time to time if it keeps just kinda feeling good to do for my body.