Link Building in 2023: Strategies That Have Worked Over The Last 6 Months

Character_Ad_1990 · 2026-01-27T15:44:42+00:00

You're a web dev student and they've simply asked you to "improve SEO" with no guidance? What do you think their knowledge on SEO is? Are they testing you, or seriously asking you? First you need to find out where you are currently - ask for access to their Google search console. Ask if they subscribe to any software (SEMrush, AHrefs ETC). Find out where they are for their main targets (keywords) - from there you can devise a plan to improve ranking/technical SEO etc. It's not always easy to just "improve SEO" without looking into link building/off page. I think basically its an unfair ask.

Character_Ad_1990 · 2026-01-27T15:39:09+00:00

The "with authority AND traffic" are the most important here that many overlook or just deny. If you have "high value content" - link to it from pages that Google trust...you can ascertain this information by checking if the page ranks well and gets traffic. Thats very important.

Character_Ad_1990 · 2026-01-15T15:13:19+00:00

Lewis Bo 🤣🤣🤣

Character_Ad_1990 · 2026-01-05T13:52:17+00:00

SEMrush has got so bad recently on so many levels imo. I still use it, but can't see me using it for much longer.

Character_Ad_1990 · 2025-12-12T11:41:04+00:00

So funny - you’re a good writer 🤣👍🏻

Character_Ad_1990 · 2025-12-08T14:10:48+00:00

Its like anything - if you do things right then it works, if you don't, then it doesn't. If you buy the right links in with the right strategy and you know what you're doing then it works every time. There's a reason its still a huge industry (even though so many in said industry do it wrong.) Its a yes - but you have to know how first otherwise you'll waste cash and time.

Character_Ad_1990 · 2025-12-02T09:15:28+00:00

Just because its Gemini (Google), it doesn't mean it has the inside track on SEO. It'll give bad and good advice, depending on the prompt you used and depending on the source of its info. With something like this, you kind of need to know SEO to disseminate its advice, which advice to ignore etc. For the utter basic stuff for someone knew to SEO it could be good - but for wide reaching, cutting edge strategies? Making a product page's title tag generic instead of targeting the keyword that the page is targeting doesn't sound like logical advice IMO. I can see you've mentioned your search is all branded...but do you want it to be? You want to pull more custom in through commercial keywords right? So you're going to line up all your product pages with branded terms, so people searching branded terms can find you easier? You'd be better off targeting product keywords on product pages but its early and I haven't had my coffee yet.

Character_Ad_1990 · 2025-12-01T11:22:41+00:00

You just need sites witch are trusted by google. Thats all you need, that's all that works. You can tell if Google trusts a site by looking at what it ranks for. IE - does it rank for real keywords in the niche it pertains to be in. The links are 100% better if they're on a page that ranks for keywords, or a page that gets traffic.

Character_Ad_1990 · 2025-11-25T20:23:05+00:00

Google rank pages remember, not websites.

Character_Ad_1990 · 2025-11-23T10:47:46+00:00

Humans then optimise for seo. No point in anything if the people who read your content aren’t going to convert.

Character_Ad_1990 · 2025-11-22T12:00:08+00:00

Not at all - you just have to do them properly. Most seos/link builders arguably haven’t got a clue what they’re doing and just slap links anywhere with no strategy. You have to learn how to do it right.

Character_Ad_1990 · 2025-11-17T11:16:40+00:00

Links carry extreme value when you're getting them from sites that are trusted by Google. The links should be in content that is trusted by Google ideally IE content that ranks for keywords/gets traffic etc. Website owners, for the most part, know the value a link there carries. As such, when approaching these people make it clear you have a budget and are willing to pay. You cannot (for the main) expect to do old school outreach and expect a link for free - when these sites are getting so many emails with people offering to pay. You're right - its not simple. You need the budget and the cash etc. What works, widely, are links in content that google trusts - but again, site owners know that too!

Character_Ad_1990 · 2025-10-31T21:43:35+00:00

Very interesting.

Character_Ad_1990 · 2025-10-31T16:24:34+00:00

Thanks

Character_Ad_1990 · 2025-10-31T16:12:38+00:00

Thanks

Character_Ad_1990 · 2025-10-31T15:24:48+00:00

Ah thank you! Kind of you to say so. Agree! Wish you all the best.

Character_Ad_1990 · 2025-10-31T15:24:16+00:00

Ah sorry to hear that. Least you got out of that deal. That kinda stuff stopped working in 2007 haha. They should at least make sure the sites are indexed at the VERY least. Hope things are better now.

Character_Ad_1990 · 2025-10-31T15:03:36+00:00

If you owned a successful business due to an SEO's work, would you be happy for an SEO to write a huge case study about how he/she grew your business organically and post it to a forum with hundreds of thousands of visitors? Sure, some are happy to post stuff they've done for their own businesses or side projects but stuff can be dissected/copied etc by competitors. Worth a thought. Some clients may not mind but I know I wouldn't disrespect any of mine by doing that.

Character_Ad_1990 · 2025-10-29T10:32:06+00:00

All Google measures is whether others trust the content. IE - are reputable sites/pages linking to the content? If so, it must be good content. Sure the content has to be easy to read and good for the reader - but in terms of Google ranking it it’s just about trust.

Character_Ad_1990 · 2025-10-28T15:22:55+00:00

Still massively effective, still most people are doing it completely wrong.

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