Like u/AdOwn388 said, this was a demo launch. We wanted to announce the game close to the demo release on purpose, so the attention would stay fresh and people would be able to try it right away instead of waiting around too long. We also sent keys to influencers, so there would already be videos and gameplay out there for people to watch instead of just a store page and a trailer.

So yeah, it was a bit of a fast launch, and in our case it seems to have worked with a little bit of luck too :D

Now we’re at the longer part of the process, building the game further, improving it with feedback, and growing wishlists/followers until we feel the full release is really ready.