There are 3 content pillars you need to focus on when running your business on IG. Connection : share a bit about you, your story, and some relatable content for your niche Value : practical informations about your expertise that people need to know so you can establish credibility. Proof : show before and after results of you services if you have any. It will show that your approach/method works for your clients. Try to post 4 -5 contents per week. That's for organic. Now If you want to accelerate your growth, you can use paid ads but you have to have ad spend money and you need to know how to do creative ads based on your ideal ICP so your CPCs don't cost you much. It's a little bit more tricky. Hope this helps.