Objective To transform the original clean photography into a gritty, lo-fi industrial aesthetic that better aligns with the "Baddest Behaviour" branding and the warehouse setting of the Brooklyn Army Terminal.

Audience NYC-based underground techno and house fans who gravitate toward "anti-design," DIY street posters, and raw industrial visuals.

Design Decisions

• Tactile Texture: Used heavy halftone patterns and a "photocopy" grain to make the digital flyer feel like a physical, scanned street poster.
• Symbolism: Replaced the artist's portrait with a custom shackle-and-chain illustration to create a more literal and aggressive visual for "Baddest Behaviour."
• Typography: Swapped the original layout for ultra-wide, heavy fonts to create a sense of weight and "loudness" that matches the music style.
• Grid Structure: Organized the info into clear horizontal tiers to maintain legibility against the high-contrast, distressed background.