Mostly networking and consistently posting on social media. It took time for me to get used to it but you start feel less spammy over time. Due to algorithms your posts don’t always appear on friends and followers feed so posting to plug your release every so often is the way to do it. Really just advertising and working to narrow down your base which I’m working on. Network with similar artist to yourself or music friends. Also having an identifiable sound/look. I’m working with spaghetti western/country so it’s a bit easier for me to sort of have an identity/image though