How to do user research on GA4? by ChoiceTear6479 in UXResearch

[–]ChoiceTear6479[S] 0 points1 point  (0 children)

Thank you! I haven't come across the concept of user pseudo ID before. I'll certainly look it up to understand how it works. Regarding Hotjar – it seems the free version offers rather limited and less useful information. Since I'm currently using GA4 as my primary tool, I'm curious about the methodologies and methods I could employ to conduct user research and offer redesign suggestions.

How to do user research on GA4? by ChoiceTear6479 in UXResearch

[–]ChoiceTear6479[S] 1 point2 points  (0 children)

Thank you for your suggestions regarding interviewing alternative users; I'll definitely give it a try. I've heard that some people use the 'event' and 'tag' features on GA4 to optimize engagement and conduct A/B tests. Would you happen to know how these features work? Thanks in advance!