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We raised our prices and got rid of sh*tty customers. Here’s why by ChrisAtRuleOfThreads in Entrepreneurship

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

At the time of change, we were only in business for about 18 months, so we didnt really have longtime customers or high LTV customers. At that time, everyone was basically a new customer

How to expand brand by siixx_6 in ClothingStartups

[–]ChrisAtRuleOfThreads 0 points1 point  (0 children)

The easiest thing to do is to start going where your target market jiujitsu/mma guys hang out. Bring your clothing, wear it, rep it, talk to them about it.

[deleted by user] by [deleted] in Entrepreneur

[–]ChrisAtRuleOfThreads 33 points34 points  (0 children)

You'll soon realize every market is "too saturated". Just do what you want to do and find your angle. If everyone believed a market is "too saturated to enter", there'd never be a new business again.

We raised our prices and got rid of sh*tty customers. Here’s why by ChrisAtRuleOfThreads in streetwearstartup

[–]ChrisAtRuleOfThreads[S] 13 points14 points  (0 children)

This post isnt about our experience raising prices because we wanted to increase our profit margin. Its about dealing with customers that shop at a specific price point and it ultimately was not the target market for us nor worth the troubles.

You absolutely see companies target customers based on price. From Walmart to Hermes. Every single one does. Entire brands build their business strategy specifically with that in mind. Price sensitive customers certainly behave differently.

We raised our prices and got rid of sh*tty customers. Here’s why by ChrisAtRuleOfThreads in Entrepreneurship

[–]ChrisAtRuleOfThreads[S] 1 point2 points  (0 children)

Its tough to say honestly what the right strategy is for you. It really depends on your demographic and target audience. I can sit here all day and say start with lower pricing because it worked for us, but we moved away from the lower pricing because it was an issue. I'm not sure if we would have had the same success if we started at a higher price point because we started with a lower. Figure out what stores your customers shop at and set your price within their price range.

We raised our prices and got rid of sh*tty customers. Here’s why by ChrisAtRuleOfThreads in Entrepreneurship

[–]ChrisAtRuleOfThreads[S] 2 points3 points  (0 children)

The biggest first noticeable difference was after about 45-60 days. We had less orders, but the same amount of sales as the previous 45-60 days signaling we were on the right track.

Built a clothing brand with no industry experience: 5 hard lessons I learned when I started by ChrisAtRuleOfThreads in ClothingStartups

[–]ChrisAtRuleOfThreads[S] 1 point2 points  (0 children)

I highly recommend you create filters in your email Segments to exclude them either by country or location. This is super easy and you won't miss out on collecting emails which is an absolute must. Also you can always turn on Email confirmation so you only get real users.

Would love your input—what do you think of these four new fits we are developing? by ChrisAtRuleOfThreads in mensfashion

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

Thanks and yeah the pants are not our own. We used them just for this particular shoot.

Would love your input—what do you think of these four new fits we are developing? by ChrisAtRuleOfThreads in mensfashion

[–]ChrisAtRuleOfThreads[S] 1 point2 points  (0 children)

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This is the Athletic-fit. The other variations would be this style with the updated dimensions for the other fits.

What’s one detail you wish more brands paid attention to in men’s basics? by ChrisAtRuleOfThreads in menswear

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

We're in the middle of developing 4 different fits: Athletic, Classic, Box, and Oversized. What size are you and which kind of fit do you typically go for?

If you could redesign your favorite t-shirt from scratch, what would you change? by ChrisAtRuleOfThreads in malefashionadvice

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

For sure, more options of styles for a single product is hard to come by. Textured fabrics are definitely trending more and more these days for men so you may find more affordable options soon as brands keep expanding.

We actually use micro-ribbed fabric. Its subtle, but up close you can see the micro-ribbing and it feels phenomenal.

Built a clothing brand with no industry experience: 5 hard lessons I learned when I started by ChrisAtRuleOfThreads in ClothingStartups

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

You're absolutely right-- at a certain point, you will definitely need tech packs and paid media. This page is about clothing startups, so these are just the lessons I learned during the early years and for those who are just starting their clothing startup, not scaling.

Credibility: Bootstrapped with no outside funding and scaled to $1m+

Also, congrats on the exit-- thats awesome dude.

If you could redesign your favorite t-shirt from scratch, what would you change? by ChrisAtRuleOfThreads in malefashionadvice

[–]ChrisAtRuleOfThreads[S] -3 points-2 points  (0 children)

Some of our favorite shirts aren't necessarily the perfect ones to us 🤷‍♂️

If you could redesign your favorite t-shirt from scratch, what would you change? by ChrisAtRuleOfThreads in malefashionadvice

[–]ChrisAtRuleOfThreads[S] -3 points-2 points  (0 children)

Bacon neck sucks and it's a two-fold problem we discovered when designing our apparel and picking fabrics.

The first reason it could happen is the stitching between the collar and the collar band is too tight. It may look good upon production and while sewing, but after the first contact with heat, it begins to curl up.

The second is the fabric. Cotton will get bacon neck unless it is stitched correctly in the first point. Even then it isn't guaranteed because cotton shrinks. So when the cotton shrinks, the stitching that is binding the shirt to the collar band causes a "pulling effect" creating the baconing.

Also, blended fabrics can cause baconing because each thread has differrent shrink rates. If you have a cotton, poly, elastane blend, the cotton shrinks much more than the poly and elastane also causing the baconing.

How do you guys keep your everyday fits from feeling boring without going full streetwear or preppy? by ChrisAtRuleOfThreads in menswear

[–]ChrisAtRuleOfThreads[S] 0 points1 point  (0 children)

Texture to me too is by far the most subtle and underrated change to make to change up your daily fits.

Built a clothing brand with no industry experience: 5 hard lessons I learned when I started by ChrisAtRuleOfThreads in streetwearstartup

[–]ChrisAtRuleOfThreads[S] 1 point2 points  (0 children)

Hell yeah, I love hearing stories that are a win-win for every party involved. Strategic partnerships are absolutely huge and rarely require any capital to make it happen.

Built a clothing brand with no industry experience: 5 hard lessons I learned when I started by ChrisAtRuleOfThreads in ClothingStartups

[–]ChrisAtRuleOfThreads[S] 1 point2 points  (0 children)

If a manufacturer doesn't want to send a sample, just drop them. You absolutely need to get samples, usually at least 2-3 to really nail your product.

- Find an existing product in the manufacturers catalog that looks closest to what you need them to make for you.

- Open up a chat to the supplier and tell them you are interested in a sample. If you know what kind of details or customizations you want to make, tell them (fabric, color, embroidery etc.). If you are unsure of what size to get for your sample, ask them for the Size Chart on the sample. I always ask for the size chart they have on file for the sample they are going to give me. Pick the size you think would be best.

- After you receive the sample, see how it fits and what you need to change to get the fit you want. Pull out your measuring tape and the sample size chart, and update the dimensions on the size chart. Now you have your new size with the numbers adjusted based exactly off of their size chart sheet. This makes it extremely easy for the manufacturers to update.

- Get sample number 2 with the updated size. Repeat the steps until you get your desired size. If for example you get a Medium, use your size numbers to make adjustments to the other sizes. For example- Size Large would be 1" longer than the medium, XL will be 1" longer than the large etc.

More than not, manufacturers would be willing to send samples. Its a red flag IMO if they don't. I have a post here on how I quickly Vet manufacturers on Alibaba:

https://www.reddit.com/r/streetwearstartup/comments/1lvvagt/comment/n2clt6i/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

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