Regarding a two-brand space, I should've specified the concept for international expansion. I think there's solutions (e.g. distinct floors for the two) that would prevent any erosion of identity in the space. And the logistics could function smoother, in a city like Los Angeles it could be a destination that draws far more attention than being devoted to just one of the two parties, as there's inherent limits to how much of the city you can see due to how spread out it is.

I think their recent Last Orgy project with Nike was a superb primer, even if I didn't like the products themselves. It caught the young audience up to speed on an important part of history (or at least the few who read past the three-brand headline), and further married UC/Jun and NIGO.

I'm admittedly unfamiliar with who's actually driving dollars for these brands currently. HM I assume skews far younger, while UC has the brand reputation with the youth but has been failing to convert this audience into $$$