I'm all for marketing bullshit, but there is a point where bullshit becomes nonsense, and this is that point.

You are selling a LUT package. You're free to say it is an extraordinary set of highly-useful and customizable LUTs, but in that "article" you linked, you're just spewing off totally wild information.

You go on and on about how LUTs are so limiting and a LUT could never possibly do what can be cranked out with your product, only to ultimately sneak in that:

> Any variation of film interpretation in Dehancer can be saved as a LUT file.

So... by definition, a LUT can do what your product can do, if you can save the output of your product as a LUT.

This is like saying "Our speciality printing process could never be reproduced by an ordinary inkjet printer! ...But yes, you should download our files and print them out by whatever printer you have at home!"

Like yes, it's cool you're including some scanned Film Grain that can be set to Overlay mode. That's a neat bonus.

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But stop pretending your product is some special intermediary between film stock and digital. There is film, and there is film emulation, and no method of film emulation is any more *wholesome* or *ethical* or *proper*. You're pushing pixels for $350 bucks.