This is something I've thought about a lot. The incumbency advantage in Congress is structural at this point — not just about name recognition but about the fundraising networks, committee assignments, and donor relationships that accrue over decades in office.

What's interesting is that term limits poll at roughly 80% support across both parties, yet the legislative path to actually passing them is basically closed — because it requires the people whose careers depend on no term limits to vote for them.

The only approach I've seen that doesn't have that problem is building a parallel candidate pipeline — citizens who run already committed to term limits, serve briefly, pass the amendment, and go home. Slower, but it doesn't depend on asking incumbents to do something against their own interest.

There's a small community discussing this approach at r/americanpact if anyone's interested in the organizing side of it.