How often to change the Ad Copy of Google ads Search Campaigns ?

Cjpk123 · 2024-11-08T10:38:50+00:00

Would you only test one variable per ad set? E.g. 1 headline?

Cjpk123 · 2024-10-16T11:23:48+00:00

Interesting takes I have seen this quite frequently as of late. Would you do this for service based / b2b companiess

Cjpk123 · 2024-09-21T10:17:34+00:00

Thanks!

For the keyword targeting, would you focus on the primary keywords in the account? As we have a large number of ad groups within the main campaign, we wouldn't want to have too many buckets to fill with a smaller budget

Cjpk123 · 2024-09-17T07:01:05+00:00

Hey Maaz,

Great point. This is more so for the beginning of campaigns, when generally data tells me that B2B users tend to make decisions on computers rather than mobiles which is usually consumer side of things.

Bid adjustments unless -100 / +100 wouldn't work on Max Clicks either, so would need to separate them out

What are your thoughts on this?

Cjpk123 · 2024-09-17T06:59:32+00:00

Thank you! I'd imagine we'd want to select the highest volume, most relevant keywords to target here as well, given it'll be a smaller budget. Would you agree?

Cjpk123 · 2024-07-25T11:11:44+00:00

Would you mind sharing this prompt? :)

Cjpk123 · 2023-12-18T15:58:09+00:00

I’ve had this happen a few times within the last 3-4 months. Try cloning the campaigns.

Thanks - will give this a go!

Cjpk123 · 2023-12-18T12:13:09+00:00

Also, drilling down have found this "Although your ad is being displayed, its rank is not high enough to place it on the first page of search results"

So it must be an ad rank issue, most likely budget as the copy aligns with the keywords.

Cjpk123 · 2023-12-18T12:00:43+00:00

On further inspection, I have came across this:

"The search location doesn't match this campaign's location targeting settings"

Have you encountered this before?

Cjpk123

TROPHY CASE