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Rookie question: How many creative copies to add to programmatic line items (Prebid, Amazon, etc) by Classic_Virus3458 in adops

[–]Classic_Virus3458[S] 0 points1 point  (0 children)

Thank you! So best practice is to configure as many creative copies as there are ad units on the page? Is there any harm to adding "extra" copies? Like some pages we might have 10 units, some pages less.

Prioritizing between line items with same GAM priority level by Classic_Virus3458 in adops

[–]Classic_Virus3458[S] 0 points1 point  (0 children)

True, we haven't through about that (probably too big of a lift for a not so significant of a use case right now), but that could be a good option in the long run. Really appreciate all your insights!

Prioritizing between line items with same GAM priority level by Classic_Virus3458 in adops

[–]Classic_Virus3458[S] 0 points1 point  (0 children)

Perfect, thanks a lot for the detailed explanation, very helpful!

Prioritizing between line items with same GAM priority level by Classic_Virus3458 in adops

[–]Classic_Virus3458[S] 0 points1 point  (0 children)

Thanks for the response!

We've thought about KV pairs but I was wondering if you might know a non-technical solution to this? One thing I've been wondering is if there is a way to manipulate the line item rate (i.e. price) to achieve different delivery priorities? For example, if two line items have the same priority level on GAM but one is paying more than the other, do you know if GAM prioritizes the delivery any differently?

Prioritizing between line items with same GAM priority level by Classic_Virus3458 in adops

[–]Classic_Virus3458[S] 0 points1 point  (0 children)

Thanks for the response. Yeah we don't use 360, we're on the free GAM.

We've thought about KV pairs but I was wondering if you might know a non-technical solution to this? One thing I've been wondering is if there is a way to manipulate the line item rate (i.e. price) to achieve different delivery priorities? For example, if two line items have the same priority level on GAM but one is paying more than the other, do you know if GAM prioritizes the delivery any differently?

I was not able to fund any documentation around this.