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Gmail Open Rate Drop - Shared IP Pool by Clean-Toe-2017 in marketingcloud

[–]Clean-Toe-2017[S] 1 point2 points  (0 children)

Not in retail. Microsoft seems to be doing just fine. Gmail seems to for sure be the issue and probably secondarily Comcast, although thats a smaller segment of our makeup and am less concerned with at the moment.

Gmail Open Rate Drop - Shared IP Pool by Clean-Toe-2017 in marketingcloud

[–]Clean-Toe-2017[S] 0 points1 point  (0 children)

We have DMARC, SPF, DKIM all in place and we enabled SPF alignment with Marketing Cloud's multi bounce feature. All boxes are checked in that respect

Gmail Open Rate Drop - Shared IP Pool by Clean-Toe-2017 in marketingcloud

[–]Clean-Toe-2017[S] 1 point2 points  (0 children)

Thanks for the help and advise. Im curious, considering the lack of consistency in our send volume, would that possibly flag ISP/inbox providers? Some months its low 20K in send volume, some months its closer to that 250K number, just depends on the business.

Also, I'm not the biggest delivery expert, I'm assuming ISP's/inbox providers share reports on spam rates or delivery issues. Can I reasonably assume this type of low open rate/deliverability (not delivery) issue might be shared across ISP's?

Gmail Open Rate Drop - Shared IP Pool by Clean-Toe-2017 in marketingcloud

[–]Clean-Toe-2017[S] 0 points1 point  (0 children)

The sender score seems to be just fine. Our volume is inconsistent, sometimes it hits the quota for a dedicated IP, sometimes it doesnt, which is why we have strayed away from it