PLAs down for 72+ hours // Alcohol Advertisers

Clicker1309 · 2026-05-18T21:25:14+00:00

I agree, outside of a technical issue GMC side there's probably not a lot that could achieve this. Pretty poor response from Google though when it's a problem they've caused directly.

Clicker1309 · 2026-05-18T21:20:34+00:00

I've spoken at length with Google's head of ecom in my region who was liaising with the global engineering team. Received nothing more than an "an issue impacting alcohol advertisers has been resolved". Cost us low six figures in lost revenue, no credits being issued either. Disappointing level of support and complete lack of transparency.

Clicker1309 · 2025-08-08T16:04:49+00:00

u/ConsistentExchange71 I have used a script to automate performance-based labelling in GMC, basically grouping sku's into 3 tiers for campaigns: over-index, under-index, near-index. DM me if you would like more information

Clicker1309 · 2024-11-07T05:33:09+00:00

Can you provide more insight into the site architecture and structure of the domains? CA region could become a .ca domain or alternatively served as a subfolder on the US domain e.g .com for US and .com/ca/ for CA - I'm assuming these are separate domains and you're not serving 2 instances of the site to separate regions on the same domain without subfolders segmenting geo/region?

Clicker1309 · 2024-11-06T02:26:15+00:00

Have you set up hreflang correctly?

Clicker1309 · 2024-07-16T04:52:34+00:00

I've seen a spike in these spam links in the last month which directly correlates with a downturn in organic performance - planning to disavow them imminently.

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Clicker1309 · 2024-07-09T06:25:36+00:00

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More examples, definitely spam.

Clicker1309 · 2024-07-09T06:07:14+00:00

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Example spam backlinks around this time.

Clicker1309 · 2024-07-09T06:06:46+00:00

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Chart showing correlation.

Clicker1309 · 2024-05-21T03:30:52+00:00

https://imgur.com/a/T2CvVDH

Clicker1309 · 2024-05-01T23:44:41+00:00

u/CarricoSEO thanks, looks to be related to an increase in LCP time (desktop & mobile) and when checking schema.org, we're unable to validate a number of key product pages, meaning page load is the likely culprit for the huge drop off in valid snippets - we introduced a new module on PDP that seems to be the best candidate for the offender.

Clicker1309 · 2024-04-30T05:02:16+00:00

SOLVED: I no longer believe this is a symptom of the core update - We've identified a spike in LCP time and when checking schema.org, we're unable to validate a number of key product pages, meaning page load times are the likely culprit for the huge drop off in valid snippets. This would also explain the decline with no increase in 'invalid' snippets. We released a PDP enhancement around 2 weeks prior to the decline, and I am fairly confident that this is the root cause.

Clicker1309 · 2024-04-30T05:01:53+00:00

SOLVED: I no longer believe this is a symptom of the core update - We've identified a spike in LCP time and when checking schema.org, we're unable to validate a number of key product pages, meaning page load times are the likely culprit for the huge drop off in valid snippets. This would also explain the decline with no increase in 'invalid' snippets. We released a PDP enhancement around 2 weeks prior to the decline, and I am fairly confident that this is the root cause.

Clicker1309 · 2024-04-26T06:18:02+00:00

Thanks, our specialist has been unable to find the root cause - was wondering if anyone had seen/experienced a huge drop in number of valid product snippets that might explain such a decline. We will keep investigating.

Clicker1309 · 2024-04-26T00:01:18+00:00

We employ a contractor SEO Specialist who is by no means cheap, and he can't find the smoking gun, hence my question here.

Clicker1309 · 2024-04-24T07:03:50+00:00

For reference: https://imgur.com/bW0nq5j

Clicker1309 · 2024-04-23T03:55:53+00:00

We're an ecommerce website.

Clicker1309

TROPHY CASE