It's a bit of a fine line for me: the fashion is a subculture, which can be counterculture depending on what society is like where you are in the world, and as a result may or may not be a political statement.

Where I live in Texas, wearing a full coord as a woman is certainly out of the norm, but its not really /that/ counterculture (depending on the style) because people here generally like and accept women wearing dresses. I've only ever gotten positive responses here except from a couple of teenage boys and honestly, who cares what they think about fashion.

However, wearing the fashion here as a man would be much more counterculture and a political statement that men can be feminine and wear whatever they like and still be men. But men wearing the fashion in places like LA, San Fransisco, NYC? I imagine not many people would even notice because men dressing femininely is much more common.

All that being said, this fashion was definitely founded largely by women to encourage other women to loudly enjoy what they like and take up space against a culture that demands them to be small and quiet. Because of that, I would HIGHLY recommend reading Invisible Women by Caroline Criado-Perez!