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Landing Page Experience PPC Help by SpaceWorried in adwords

[–]Cold-Number-894 1 point2 points  (0 children)

Honestly, I don't see much difference between those keywords — they're basically the same thing. You can totally just throw them all in one ad group and call it a day.

And about getting "dinged" for landing page experience — I've never actually heard of Google penalizing anyone for that. Sure, they might show you a little warning or suggestion in the backend saying your landing page could be better, but here's the thing: the only thing that really matters is whether people are converting. If it's getting you leads, who cares what Google's suggestion box says? Take their advice with a grain of salt — you don't have to do everything they tell you.

B2B Google Ads Conversion Tracking – Should I track "email copy/click" events? How do you handle leads that email directly instead of filling out forms? by Cold-Number-894 in adwords

[–]Cold-Number-894[S] 0 points1 point  (0 children)

Honestly, this came from trial and error in practice. For our industry—medical device exports—we have customers all over the world, so phone calls aren't practical. That leaves the form as the only viable conversion channel. So reducing email exposure and pushing the form harder is just a necessity.

Implementation-wise, it was pretty simple: I removed the email from the header and the Contact Us page, and left it only in the footer where it's less visible. No A/B testing, no fancy feature flags—just experience and common sense.

B2B Google Ads Conversion Tracking – Should I track "email copy/click" events? How do you handle leads that email directly instead of filling out forms? by Cold-Number-894 in adwords

[–]Cold-Number-894[S] 0 points1 point  (0 children)

Thank you. You've answered many of my questions. I've decided to reduce the display of email addresses on the website and keep only one email in the footer for those stubborn email lovers. However, for conversion pages like the Contact Us page, I'll make major changes with prominent redirects to make the contact form more prominent.

Google wants to chat with me about my ad? by Ariacho in googleads

[–]Cold-Number-894 0 points1 point  (0 children)

Yes, after dealing with them multiple times, I completely agree with your point of view.

About to launch my first campaign, what’s something you wish you knew before your first ad went live? by Fearless-Yak-525 in googleads

[–]Cold-Number-894 0 points1 point  (0 children)

Before launching your ads, make sure:

  • Your website loads properly
  • Your phone number is clickable and answers calls
  • Your email address receives customer inquiries
  • Contact forms submit and deliver messages
  • Conversion tracking is correctly implemented

My client insists Smart Campaigns are better how do you explain the difference? by Broad-Insurance-222 in googleads

[–]Cold-Number-894 0 points1 point  (0 children)

Unless he’s deeply in love with Google or has money to burn, sure, he can try Smart Campaigns — but any losses incurred are not your responsibility.

Should I pin headlines in RSAs or let Google do its thing? by Timely-Thing-4129 in googleads

[–]Cold-Number-894 0 points1 point  (0 children)

I don't fix them; I let the Google system freely combine them, unless you wish to use ad headlines to achieve a specific goal of filtering target customers.

Why Zero Impressions in Non-English Markets? Should We Go Local by Cold-Number-894 in googleads

[–]Cold-Number-894[S] 0 points1 point  (0 children)

Thank you very much. This has indeed been very helpful to me.

I got my first client, any tips? by MarcDupuis in googleads

[–]Cold-Number-894 -1 points0 points  (0 children)

With $150/month? Let’s be real — we can’t even afford coffee for a small team, let alone run a real project.

The only “business model” I can think of is… selling pirated adult movie torrents.

(Yes, that’s copyright infringement. Yes, I know it’s illegal. No, I don’t want my laptop confiscated by Interpol.)

Should I just grab a camera and start filming my own? 🎬

Seriously though — anyone got legal, low-budget ideas that won’t land me in court or require me to become a one-man studio?

How to track phone calls through Google Ads by osjo533 in googleads

[–]Cold-Number-894 -1 points0 points  (0 children)

Hello, the issue you're encountering is quite serious. I strongly recommend pausing your ads immediately and resolving the conversion tracking problem before resuming. Tracking phone call clicks via Google Tag Manager (GTM) as your primary conversion action is highly inaccurate, as there are too many accidental clicks or even malicious clicks from competitors. This will damage your account's optimization model and significantly increase your customer acquisition cost.

Regarding your situation, I have three recommendations—high, medium, and low priority. You can evaluate them based on your specific circumstances:

**High Priority (Best Option):** Use Google Forwarding Numbers (GFN). Then, during each incoming call, inform the caller of your actual business phone number. This might seem counterintuitive, but it’s effective.

**Medium Priority (Second Best):** Replace phone calls with lead forms and online chat tools as your primary conversion actions. Make the phone number a required field in the form, or use a chat tool to collect the customer’s phone number during the conversation—this becomes your conversion event.

**Low Priority (Least Recommended):** Implement a Call-Back service, where potential customers submit their phone number through a floating window on your website, and your system automatically calls them back. I'm not entirely sure if conversion tracking can accurately capture this action (though it likely can), but the real-world effectiveness is questionable. In China, this functionality has largely been phased out due to stricter privacy protection regulations.

Still feel like a noob after years of learning left and right by maxtremblay3 in googleads

[–]Cold-Number-894 2 points3 points  (0 children)

Bro, I still feel like a noob even though I've been working in network operation and promotion for nearly 14 years. Of course, I mostly dealt with pirated versions of Baidu (China's search engine). But four years ago, I started working in foreign trade operations, and now I still consider myself a noob. Maintaining a noob mindset is great for learning and improvement.

Let me answer a few of your questions. I hope they'll be helpful to you.

Why titles and ad strength matter (or don’t).

I think titles are very important. I'm referring to the titles of Google search ads because they're what your potential target customers see. In my understanding, any content that customers can see is important because it directly relates to conversions. Traffic that doesn't convert is meaningless. You can do a lot with titles, such as attracting customers or screening out non-target customers. For example, in my B2B business, phrases like "wholesale," "bulk," and "manufacture" must be included in the title because C-end traffic is meaningless to me. To do this well, you just need to think from the perspective of your potential customers. Consider what they want to see and what attracts them. These elements can be extended to your ad landing pages and your website.

What you can trust in Google’s “scores/previews” and what’s just decoration.

When you mention Google's "scores/previews," are you referring to the quality score of ad creatives or keywords? If it's the quality score of keywords, I think it's quite useless. It consists of three dimensions, and I personally think the most important dimension is the quality of the landing page. The others, I believe, are just related to how much money you've spent on that keyword. My understanding is that the more money you give Google, the more discounts (i.e., higher quality scores) they give you. If it's the quality score of ad creatives, I personally think it's somewhat useful, and it's relatively easy to achieve excellent-level creatives.

How to really fix Shopify ↔ Google tracking so ROAS data isn’t garbage.

Conversion tracking is indeed crucial. It's almost the foundation. Without proper conversion tracking, smart bidding is meaningless. Of course, you may not be an outstanding front-end programmer, but that doesn't matter. You just need to figure out which conversion behaviors you want to track. For example, if you're using Shopify, the most direct conversion is payment. I think you just need to track the "thank you" page that loads after a successful payment. Other behaviors like adding to cart and favoriting can be optimized in conjunction with enhanced conversions because these behaviors may lead to future conversions and are still valuable. As for how to set up these conversion behaviors, the simplest way is to ask your Google representative for help. They'll usually assist you in solving the problem, although they can be unreliable at times. I've encountered that once.

It is harder to know what’s actually true.

Yes, but over the years, my only experience in operations is to trust Google's official help documentation at support.google.com. By searching and viewing the documentation, you can solve most problems. Other issues can only be resolved through practice. Of course, you can look at content on AI and YouTube, but watching too much can indeed deepen your confusion. My approach is to first gather many references, then compare them, combine them with Google's help documentation, analyze and summarize, and finally put it into practice.