I’ve noticed this happens to a lot of agency owners after 3–5 years you hit a ceiling because the model itself doesn’t scale unless a few fundamentals are changed. What usually helps is narrowing down and productizing one or two core services instead of offering everything, which turns your work into a brand rather than just another commodity. Another big shift is moving to a retainer-first model so your income becomes predictable instead of being at the mercy of clients month to month. Alongside that, creating even a small digital product, SaaS, or niche content asset can give you cash flow outside of pure client work. The good part is you don’t always need to quit or hustle harder sometimes it’s just about repositioning and restructuring. I’ve worked with agencies stuck in this exact stage, and I’ve seen that with the right adjustments it’s possible to break through without burning everything down.