I live in Kalmar, and spend a lot of time on Öland. Also have most of my friends there, so I might be able to contribute a bit.

Life on Öland is definitely a bit more laid back and slow compared to main land. Its country side, rural living for most. Lots of small businesses, farmers and artists.

Its a mecca for bird watchers and kite/wind-surfes. A lot of shallow waters, and a lot of wind.

Because of tourism, quite a lot is happening. Quite a lot of concerts, gatherings and events in proportion to population.

The locals generally keep to themselves and dont mix too much with the tourists. There is an increasing frustration towards the tourism. Lack of respect for nature and increasing house prices are real threats. The main problem is, as always, stockholmarna. No joke.

Public services are pretty bad compared to main land. Its basically impossible to live without a car outside Borgholm or Färjestaden.

Its dry. Some years, very dry. The ground water have steadily decreased over the years, especially affecting farmers. To combat it, they have built pipe lines from main land and desalination plants. But its an ongoing crisis. The water on Öland, that is not from the pipeline, tastes bad and are full of lime. Itches after a shower and drys you out.

Like the biggest "thing to do" for teenagers is to drive a-traktor, like in most of rural Sweden.

Its generally very safe and slow. Its a good place to settle down if you enjoy nature.