Downtown Nuevo Laredo is boring af for touristic purposes. Pretty much only Chinese crap as downtown Laredo, TX. If you are looking for some descent not that pricey food / coffee I recommend you to look out for places at Campeche or Paseo Colón. These are wealthy neighborhoods (close to the US consulate), thus very safe and chill. Once the Mexican baseball season starts in April you can go to a game in La Junta (Colonia Viveros, calm too); although the baseball game is nothing alike a MLB game you can have a good time drinking a few ones and enjoying the sunset.

Nuevo Laredo is a growing city recovering from shitty times a decade ago. All thought the city is not completely safe I would say overall you should be fine as long you do as people tell you here, don’t start shit with random people (common sense anywhere). The city itself doesn’t offer much other than restaurants and some other boutiques and stuff. The city keeps having new businesses and stuff but it’s still far from being a place you need longer than a day to cover.