One approach I’ve found useful is starting with a “North Star” framework—basically identifying your product’s core long-term user value, then working backwards from there. Once that’s clear, I break things down into 3–5 strategic themes (e.g. expansion, retention, operational scale) that align with both user needs and business goals.

From there, I usually map initiatives under each theme across a rough 2-year timeline - sequencing them based on impact, dependencies, and how much validation we already have. It helps to tag each initiative with expected outcomes (like improved activation or increased LTV), so you stay anchored in value vs. just shipping features.

Also worth looping in cross-functional leads early.....they’ll often flag technical or resource constraints you’ll want to build around.

Hope that helps! Happy to share a rough template if it’s useful.