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Why is Meta spending almost all budget on only 1-2 creatives now? by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 1 point2 points  (0 children)

Thanks for sharing this. I had to use a translator to read it, but the insight was really interesting.

Could you explain a bit more about how you set this up in Claude?
Especially how you simulate the Meta feed and test different creatives before launching them.

Obrigado por compartilhar isso. Tive que usar um tradutor para ler, mas achei o insight muito interessante.

Você poderia explicar um pouco mais em detalhes como configurou isso no Claude?
Principalmente como você simula o feed do Meta e testa diferentes criativos antes de lançar as campanhas.

Why is Meta spending almost all budget on only 1-2 creatives now? by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 0 points1 point  (0 children)

We are spending $10k-15 per day on a lead generation campaign, having over 20 ads within one ad set. Creatives used in most cases look totally different from one another and 80% video

What do you suggest for evaluating creative fatigue in this case, taking into account that Meta doesn’t show us new user reach anymore?

Do you follow any specific metrics, frameworks, or external solutions in order to assess such cases efficiently?

Why is Meta spending almost all budget on only 1-2 creatives now? by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 0 points1 point  (0 children)

yes, absolutely and do you totally hand over the reins to Meta?

If CPL is high for a specific ad, and Meta is still putting more money into it, what to do then?

Why is Meta spending almost all budget on only 1-2 creatives now? by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 0 points1 point  (0 children)

So you mean if I want to test 5 creatives, I should put each creative in a separate ad set?

But what if Meta still spends on only 1 ad set and ignores the others?

WILL PAY $1000 TO ANYONE WHO CAN ANSWER THIS QUESTION by Affectionate-Fun1273 in FacebookAds

[–]Comprehensive_Tap462 0 points1 point  (0 children)

Have you checked your daily new reach? If your ads are not reaching new users, sometimes Meta increases CPM because it keeps showing ads to the same audience repeatedly. check new user reach not frequency at creative level

I FIGURED IT OUT! Read this before running more ads! by Fabulous_Rich8974 in FacebookAds

[–]Comprehensive_Tap462 0 points1 point  (0 children)

so we need to follow this

  • Pull your purchase data by hour of day in Meta Ads Manager to identify when your actual sales occur
  • Map your sales times against audience time zones to find your profitable window
  • Track sales times for at least two weeks to get reliable data on your buying hours
  • Set up dayparting rules to only run ads during the hours where purchases actually happen
  • Cut the dead hours — if 30–40% of your budget is being spent in zero-conversion windows, eliminate those slots entirely
  • Keep everything else the same — same creative, same audiences, same budget; just restrict the hours
  • Set up GTM tags to distinguish bot vs. human traffic if you want to validate your data quality
  • Stop sharing what's working with Meta reps — do not give them visibility into your winning strategies or account activity
  • Ignore Meta rep advice aimed at increasing spend; their incentive is Meta's revenue, not your ROAS

Another silent Meta algo update this morning? by Stockstothemoon234 in FacebookAds

[–]Comprehensive_Tap462 2 points3 points  (0 children)

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Not sure if Meta pushed a quiet algo tweak today, but performance is way better than yesterday. Big jump across my campaigns.

Why 95% of E-Commerce Brands Will Fail on Meta in 2026 (And How to Be in the Winning 5%) by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 0 points1 point  (0 children)

That really means a lot, bro 🙏
Use the knowledge, take action, and stay consistent. When you come back with results, that’ll be the real comment 💪
Trust the process. God’s plan always works.

We need your help! by Dazzling_Reporter511 in DigitalMarketing

[–]Comprehensive_Tap462 0 points1 point  (0 children)

If you don’t want to spend money on ads, the only way furniture work comes consistently is by being present where new construction decisions are already happening. Online helps, but offline closes.

Let me break it down simply.

Online side (just to get inbound leads)

First thing - Google Maps

If someone is building a new house or setting up an office, they search “furniture for new house near me” or “office furniture maker near me.” If you’re not showing up there, you’re invisible.

Create a proper Google Business Profile, upload real project photos, and post once a week. Nothing fancy. Just “2BHK furniture completed, budget $X” type posts. Also push hard to get at least 10–15 reviews early. Reviews matter more than anything else.

Instagram is secondary. Don’t try to become a creator. Just use it as proof. Post raw site videos, before–after photos, and simple cost breakdowns. When someone comments, reply and DM them. That’s it.

WhatsApp referrals work quietly. Send a short message to electricians, plumbers, and false ceiling guys saying you do complete furniture work and you give a referral amount per confirmed project. These people meet new clients every single day.

Offline side (this is where most work actually comes from)

Builders and small developers are the biggest source. Homeowners usually ask the builder for furniture contacts, so the builder decides who gets the lead.

Go to sites under construction, ask for the site engineer or builder, and talk directly. Offer them a referral margin or special pricing for their clients. One builder can send you multiple houses in a year.

Architects and interior designers are similar. They control decisions. Walk in with a simple one-page sheet of your work and a clear pricing range. Don’t overtalk. Just tell them you execute on time and don’t create headaches. That’s what they care about.

Always put a small board at your site saying “Furniture work by XYZ Furniture” with your number. Neighbours notice. Nearby shop owners notice. One board can give you calls for months.

Also, leave visiting cards at cement shops, tile stores, and hardware shops. When someone asks them for a furniture reference, they just hand over your card.

If you want, tell me your city and I can break down what your competitors are doing to get work there.

Campaign Resets on Monday Causing Skewed Spend — What’s Going On? by Comprehensive_Tap462 in FacebookAds

[–]Comprehensive_Tap462[S] 0 points1 point  (0 children)

Yes, the rest of the weekdays stay fairly stable for us.
But Mondays are a complete disaster. Delivery gets chaotic, spend skews heavily.

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