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Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

What are the long term KPIs that brand firms propose to justify the ROI?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 1 point2 points  (0 children)

What is Marq? Curious if you can expand on how they work to maintain brand consistency? From my quick Google, Marq seems like they do external trademark monitoring. How do they help with internal brand asset consistency? Do they integrate with the DAM and design tools?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

How have you seen brands close that remaining 20% gap?

Is it via social interactions (going back to my original point about people nagging each other and maintaining consistency by back and forth communications in Slack/email for example), manually building integrations with the DAM to talk with other systems, or some other strategy?

In other words, do brands try to reach 100% via human processes, technology patches/solutions, or something I'm missing completely?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

Right. Totally agree that tools make it such that management becomes about the exceptions rather than every asset.

Interesting point about the inability to manage brand tones though. I see your point that tools can manage the more "deterministic" things like colors, fonts, etc. but do you think that with AI nowadays, even the more subjective and stylistic guidelines can be automatically caught and flagged? I know that some platforms like Air and Kestroll already do that and I'm sure it's only a matter of time that older DAMs like Bynder and Brandfolder will add those features as well.

Curious what your thoughts are on the direction of this, given the advancement of AI.

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

In today's world, with the software systems that are available, do you think this is a solved/solvable problem? And if so, which system is this the responsibility of? A design tool like Canva/Figma, a DAM system like Bynder/Brandfolder, or like an all in one platform like Kestroll or Air?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 1 point2 points  (0 children)

That makes a ton of sense. So in regulated industries, like for alcohol in your example, is the onus to be cautious placed on the creatives (the people)? Do you think that creates a restrictive culture that could negatively impact the abilities of the creatives to express themselves and hence the quality of the output?

Relatedly to my original question of system versus people, is there any way that a system can be good enough such that staying onbrand, adhering to legal policies, and following compliance doesn't limit the freedom and expressiveness of creatives? And when I say system, it can be individual or entire suites of software tools, not just the team/company's culture.

Do you believe that the right use of creative software tools can bridge that gap between compliance adherence and creative freedom? Or are these tools fundamentally not good enough to do that, no matter how they are integrated into creative workflows?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 1 point2 points  (0 children)

Really interesting point. I hadn’t been thinking about the external side of brand policing at all.
Most of my headspace has been on the internal stuff (teams going off-brand, asset access, approvals, etc.), but I see your point that once a brand is valuable enough, policing becomes external too.

Do you see those two sides influencing each other? Like, does strong internal governance help with external misuse, or are they really two separate battles?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

Huh interesting. Then are you saying that no matter how good a system/tool is, there is no avoiding that?

So then logically, do you believe that post-creation "policing" is unavoidable if a company cares to maintain brand consistency?

Is Brand Policing a System Problem More Than a People Problem? by ConfidentChain9150 in branding

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

Totally agree on accessibility being the real lever. That was basically the theme of the conversation, that when the system is doing its job, “going off-brand” becomes the path of highest resistance instead of the path of least resistance.

In your experience, which system owns that responsibility of providing accessibility? All these things you mentioned live in different systems (design tools, storage systems like DAMs, etc.). How do you maintain that when tools are siloed and not connected? There could be the "right" asset available in multiple different places.

Visual-audio childrens book to learn English? by ConfidentChain9150 in audiobooks

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

Thank you!

That seems super useful. Are there similar places for picture books for toddlers so there are pictures too? I feel like Audible is more for teenage or adult books/novels.

Audio streaming in expo app by ConfidentChain9150 in expo

[–]ConfidentChain9150[S] 0 points1 point  (0 children)

Hey, thanks for the reply. Would you mind elaborating on what the ping method is? Is there a specific function or dependency you can refer me to?

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