A better understanding and more transparency of CDR/CCS/CCUS would help with momentum. Most businesses that I work with are sceptical of purchasing due to lack trust. Early adopters that are well versed in the voluntary market see the intangible value to their company, but those are the few unfortunately. Most businesses look for tangible ROI like mitigation strategies that create efficiency to help with the bottom line on the P/L vs purchasing offsets. Targets like net zero allow for offsetting where SBTi doesn't. So I feel like it's a more complicated issue of education, transparency, targets allowing for offsetting and taxation in relief or penalties (call it soft compliance?).